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1、浙江茶叶出口现状分析及对策内容摘要浙江是传统的产茶大省，也是出口大省。浙江茶叶在茶园面积、茶叶产量、出口量等方面一直位于全国前列，在我国的茶叶出口市场上占据着极其重要的地位。随着茶叶市场的开放，国际竞争愈加激烈，浙江茶叶出口在曲折中发展。本文从浙江茶叶出口现状入手，通过对浙江茶叶2005年以后的出口量、出口金额、出口质量、出口茶类结构和出口市场的分析，了解了2005至2009年浙江茶叶贸易的状况。同时总结了影响浙江茶叶出口的原因:从国内方面看，生产成本提高，质量卫生差，出口企业自身问题和品牌问题是阻碍浙江
2、茶叶进一步发展的主要原因；从国际上看，绿色壁垒严重阻碍了茶叶的出口贸易。通过对这些影响因素的分析，得出一个结论：质量是提高茶叶出口量和企业国际竞争力的关键。因此，我们应该：构建茶叶的科技创新和服务体系；加强茶叶基地建设，推进茶叶产后处理加工，开发新品；建立质量安全体系；实施市场多元化，产品品牌化，经营规模化战略；加强行业与行业，行业与部门的协作，注重创新。关键字：浙江省茶叶出口现状绿色壁垒对策中国最大的论文知识平台www.lwxiezuo.comABSTRACTZhejiangisatraditional
3、tea-producingprovinceaswellasalargetea-exportingprovince.Rankinginourcountry’stopplaceinteagardeningareas,outputs,exportsandsoon,itplaysanextremelyimportantroleintheexportofteamarketinChina.Withtheopeningofteamarketandincreasingintenseinternationalcompeti
4、tion,Zhejiang’steaexportdevelopstortuously.BymeansofstudyingthesituationofZhejiang’steaexport,thispaperanalyzesZhejiang’steaexportquantity,exportquotation,exportquality,exportstructureandexportmarketaftertheyearof2005soastocatchabetterunderstandingofZheji
5、ang’steatradefrom2005to2009.Meanwhile,thispapersummarizessomereasonsinfluencingZhejiang’steaexport.Ontheonehand,fromdomesticaspect,thehighproducingcosts,poorsanitationqualityandexportenterprises’ownproblemsaswellasthebrandmatteraremainreasonstoblockthefur
6、therdevelopmentofZhejiang’steatrade.Ontheotherhand,frominternationalaspect,greenbarriersseriouslyhindertheteaexport.Throughtheanalysisofthesefactors,wecandrawaconclusion:Qualityisthekeytoincreasetheamountofteaexportandenhancetheinternationalcompetence.The
7、refore,technologicalinnovationandservicesystemurgentlyneedtobebuilt;teabaseconstructionneedtobestrengthened,teapostpartumprocesstobepromotedandnewproductstobedeveloped.What’smore,qualitysecuritysystemshouldbesetuptorealizemarketdiversification,productsbra
8、nding,andthestrategyofsystematicaloperation.Moreover,bothtiesconnectingamongindustriesandcooperationbetweenindustriesanddepartmentsneedtobestrengthenedandinnovationtobefocusedon.KEYWORDS：Zhejiangprovince,teaexport,s
