天宇陶瓷饰品网络贸易推广方案

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1、天宇陶瓷饰品有限公司网络贸易推广方案院校：景德镇陶瓷学院团队名称：E.shine指导老师：段金华参赛组别：网络贸易主题赛事26目录一、公司简介·················································01二、项目背景·················································01三、市场调查与SWOT分析······································053.1市场调查···························

2、···················053.2陶瓷饰品SWOT分析····································09四、市场定位·················································124.1消费群体定位·········································124.2产品定位············································12五、网络贸易流程························

3、····················1326六、网络推广策略············································146.1网站推广··············································146.1.1 开设网盛科·········································146.1.2在阿里巴巴平台发布产品信息·························166.1.3淘宝店铺·························

4、················176.2网络软文推广·········································186.2.1开设和讯博客·······································186.2.2撰写百度百科和讯百科·······························19  6.2.3论坛发帖···········································206.3网络广告推广·······························

5、·········21266.3.1酷六网发布视频广告··································21 6.3.2在56网上发布视频···································226.3.3制作电子杂志宣传册··································22  七、附件·····················································23附件一：陶瓷饰品调查问卷····························

6、·····23彰显个性，畅想绿色新生活一、公司简介天宇陶瓷饰品有限公司诞生于中国瓷都景德镇，成立于2008年，主要从事陶瓷饰品成品和零件的批发、零售。公司布局典雅、大方，一直致力于体现陶瓷饰品原生态和时尚的完美结合，在和顾客的交流中我们不断寻求新的思路和理念，深受新一代青年人的好评。公司成立之前，一直致力于体现陶瓷饰品原生态和时尚的完美结合，不断寻求新的思路和理念，直到顾客满意。26我们的产品包括项链、手链、手镯、脚链、吊链、耳环、戒指和其它配饰。公司追求色彩瑰丽，造型奇特，审美内涵深，意境美妙，风格独特，可塑性高的设计理念，

7、设计空间大等优点使陶瓷首饰能在款式设计上独具风格，引领时尚，除此之外，陶瓷材质本身具有不退色，不伤皮肤的环保特性。陶瓷首饰追求艺术美，艺术美是首饰里飘逸出来的设计者所巧妙寄托的内在寓意，是设计者思想感情，审美情趣与客观物体的贯通交融。追求艺术美不仅要借鉴绘画、雕塑和真它姊妹艺术的经验，而且要打破时空限制，突破原有的艺术形式，按照设计者的主观设想、按照美的自身内在规律，强化作品意境。二、项目背景瓷器是中国古代伟大创造发明，是我国最具代表性的传统产业之一，景德镇又是这个瓷器之国的代表。综观景德镇的陶瓷生产和销售市场，艺术瓷、日用瓷

8、等大件产品可谓种类齐全，不胜枚举，但陶瓷小饰品的开发却明显滞后或者说重视程度不够，这从现今陶瓷小饰品的生产和销售量很低及其款式陈旧、造型过时的客观现实可见一斑。陶瓷小饰品相比其他大件陶瓷产品，具有体积小、重量轻、易携带、好保管、经济、适用、精致、玲珑等特点，确实是馈赠亲友、旅