o2o电子商务模式创新中的物流规划与设计——以顺丰嘿客为例

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1、万方数据南京工业大学大文科研究生毕业论文AbstractSPECIALIZATl0N：坠Qgi匹i壁星望gi壁皇曼￡i望gM．A．CANDIDATE：坠璎№塾gWiththedevelopmentandpopularityofInternettechnology，thedevelopmentofcommercialpatternisundergoingconstantchanges，people’Sconsumptionidea,consumptionpatternsarechanging．Wit

2、htheconstantchangeofconsumptionpaaem，thenewmarketopportunitiescontinuetoemerge，theelectroniccommerceisaccompaniedwiththeIntemettechnologyhasmadearapiddevelopmentofindustry，theopportunitiesofdevelopmentachievementsofTaobao，360Buysandotherlargeonlinesho

3、ppingmall，therapidlydevelopmentofe．commerceatthebackofthetraditionalmode，theentityshopbegantobearthebruntoftheimpact．Theclothingretailindustry，entityclothingstorebegantobecomeTaobao’S”fittingroom”．Thereforealsostartedactivelycopingmeasurestheentitysho

4、pinelectroniccommerceoccupationofthemarketunderthepremiseof．Atthesametime，thetraditionale-businessestablishmentinthechannelsoftheadvantagehasgraduallybecomesmaller，thetraditionalB2C，C2Ce-commercemodel，productpriceadvantagehasbeenverydifficulttoformaco

5、mpetitiveadvantage,insuchanenvironment，aphysicalcommodityandconvenientonlineshoppingprocessandlinetoenjoythebusinessmodelof020modeintopeople’Sfieldofvision．Theadvantageofthe020modeisthelargestonline(online)andtheline(offiine)andgivefullplaytotheadvant

6、ages，onlineaccesstoinformationsuperioritymainlymanifestsintheconsumerchanneldiversity，meansofpaymentisconvenient，shoppingtimescattered，linethemainadvantageliesinitsactuallocationandCangiveconsumersprovidetangiblebasedontheactualproduct，Canincreasethep

7、erceptionofIII万方数据consumersinthepurchaseprocess，the020modelofthetwokindsofresourcestogether，tothemaximumextentofminingmarketshare．Asanimportantpart，logisticcannotbeignoredinthe020businessmodel，andlogisticsismainlyresponsiblefortheimplementationofcommo

8、ditybetweenbusinessesandincirculation，butalsoguaranteethequalityofservice，throughconvenientandenhancethequalityofservicesoftheentirelinktoattractmoreconsumers，consumersaregraduallychangingthetraditionalshoppinghabits．Thispaperwillfocusonthestu