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1、AbstractAbstractSince2008,Chinesegarmententerprisesdespitethefinancialcrisisandthestrongimpactofmarketcompetition,butalsotoacceleratethepaceofChinatopromoteeconomicrestructuring,thestateofthefashionandcreativeindustriessupportpoliciesfrequentlyintroduced,togetherwiththehugedomesti
2、cmarketdemand,toChinagarmententerprisesunprecedentedmarketopportunities.Inthismarketenvironment,ZARA,H&Mandotherinternational"fastfashion"brands,fashiontrends,styles,fastsupply,thepublicpricepositioningandothercharacteristics,andquicklyoccupiedthefirst-linemarket,andgraduallytothe
3、secondandthirdtiercitiespenetration.Instarkcontrast,aseriousdeclineinChina'sdomesticclothingbrandofhighinventoryandprofits.Basedonthis,thecompanyisrepresentedinPBourlocalclothingcompaniesbegantojointhe"fastfashion"movement,withtheinternational"fastfashion"giantfaceconfrontation,bu
4、talsostrivetosmelltheChinesegarmententerprisesblueoceanmarket.Inthispaper,amethodtotakeacomprehensiveanalysisofthecase,theempiricalliterature,etc.,onthePBCompany"fastfashion"inthedevelopmentprocesshasbeenexamined,clearPBcompanymustadheretothepathofdevelopment"fastfashion"operation
5、mode.PBcompanyasChina's"fastfashion"operatingmodepilotwho,throughZARA,H&M,UNIQLOandotherfastfashionfashionbrandimitationandinnovation,combinedwithChinesecharacteristicsofthemarketandthecompanyactuallycarriedoutimprovementandinnovationinthefastFashionoperatorshasmadesomeachievement
6、s,butwithconsumerdemand,andexpectationsofthecompany'sdevelopment,operationmodeandfastfashionrealmeaning,thereisagap,themostprominentinthesupplychainmanagementfailuresresultinginhigherinventory,managementInformationsystemshavelaggedbehind,thereisadisconnectonlineandofflinemarketing
7、,productdevelopment,suchastherelativelackofability,whichresultedinthedevelopmentofthepredicamentPBCompany"fastfashion"businessaspectsofrunninginacertaindegree.PBcombinedcompanyinthe"fastfashion"modeaspectsofpractice,intheIIIAbstractcurrentsituation,PBcompaniesmuststrengthenefficie
8、ntsupplychainmanagement,optimizat
