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ID:32136504
大小:2.37 MB
页数:40页
时间:2019-01-31
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1、ResearchondistributionchannelconflictofHaierhouseholdappliancesABSTRACT0neofthemostimportanttasksduringdistributionchannelimplementationistotran.sfertheproductsfromthemanufacturerstotheconsumers.Thosewhocontrolsdistributionchannelwillholdthecompetitiveadvantageinthefieldofhouseholdappliance.
2、However,nomatterhowgoodofdesignandmanagementforthcmanufacturers,itstillcan’tpreventchannelconflicts.ThecommonproblemispricesystembrokenleadbyCuanhuo.ThestudyofCuanhuoissueduringthecourseofdistributioninvolvesproducts,price,distribution,staffandotheraspectswhichwillprovidecertainreferencetoHa
3、ierGroupforformulatemarketingstrategy.Thethesisconsistsoffivechapters.Thefirstintroducestheoutlineofhouseholdappliancesindustryathomeandabroadbriefly,focusingondistributionchannelprofileandexistingproblem.Next,thepaperpresentsthemarketenvironmentandgreatsignificanceofcontrollingCuanhuoforHai
4、erGroupthroughSWOTanalysis·ThethirdstatestheseriousharmbroughtbyCuanhuoonthebaseofanalyzingthereason,manifestationofCuanhuointhecourseofdistribution.Asthecoreofthepaper,thefourthbringsforwardthestrategytocontrolCuanhuo.Tostartwith,quotefairtheoryandanalyzetheproducedspringheadandthecauseoffa
5、ilingcontrolprofoundlythroughcomparativeanalysis,thenputforwardthemethodofreformexaminationorientation.USeofafter-salesservice,changingblockintoleadingandothermeanstocontrolCuanhuo.Itemphasizesinadjuststaff’Sthought,convertingpassivemanagementtoactiveaction,SOrunthechannelconflictioneffectiv
6、ely.ThefiveproposesthatitisavailableandfeasibletocontrolCuanhuoduringcontributionCoUrSeS.KEYWORDS:Haierhouseholdappliances,channelconflict,Cuanhuo,Examination.oriented,after-salesservice.独创性(或创新性)声明本人声明所呈交的论文是本人在导师指导下进行的研究工作及取得的研究成果。尽我所知,除了文中特别加以标注和致谢中所罗列的内容以外,论文中不包含其他人已经发表或撰写过的研究成果,也不包含为获得北
7、京邮电大学或其他教育机构的学位或证书而使用过的材料。与我一同工作的同志对本研究所做的任何贡献均已在论文中作了明确的说明并表示了谢意。申请学位本人签名有不实之处,本人承担一切相关责任。日期:浏:£:么关于论文使用授权的说明学位论文作者完全了解北京邮电大学有关保留和使用学位论文的规定,即:研究生在校攻读学位期间论文工作的知识产权单位属北京邮电大学。学校有权保留并向国家有关部门或机构送交论文的复印件和磁盘,允许学位论文被查阅和借阅;学校可以公布学位论文的全部或部分内容,可以允许采用影印、缩印或其它
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