基于核心能力理论的企业多元化经营战略分析

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1、、!!立奎望查兰堡主堂垡堡塞——ABSTRACTAsoneofthemostimportantfactorofenterprisegrowth，diversificationisbroadlyadoptedbyenterprisesathomeandabroad．However．mostofmediversificationinChinaalwaysresultedasfailures，thereasonsattributeto：theimproperandconfuseddirectionprincipleandoperationmethodsofdiversificationinth

2、easpectssuchasreasonfordiversification，propertime，thechoiceoftargetindustry，andthemergerstrategies．Bedirectedagainsttheproblemsindiversificationathome，thispaperalmstointroducecoretheoryintodiversificafionoperation，simultaneously，thispaperputSforwardacomparablynewtrainofthoughtastothetime，incentiv

3、eandtargetindustrychoiceandindustryentrancestrategiesofdiversification．Wehopeitcallbeofsomehelpforenterprisesdiversificationpractice．Firstly，thisthesisintroducesthetheoryofdiversificationandcorecompetencetheory．Wcdiscussedtherelationshipbetweendiversificationandspecification。corecompetitionabilit

4、yanddiversification．Secondly，onthebasisoftheapprmsaloftraditionaldiversific撕onincentiveandcause．thispaperproposesthecorecompetencetheoryfordiversification．Finally，positiveanalysisismadefromthepracticalviewpoint．Thisthesisanalyzestheevolutionhistoryofdiversificationoperationathomeandabroad，pointso

5、uttheirphases，presentsituationandproblemsexisting．Someexperiencesand1esionsareconcluded．Inresponsetotheseproblemsandbyconcentratingonstrategicdecisionandenforcement，theauthorhasconductedanin-depthanddelicateresearchandworkedoutsomeconcretesolutionsforthoseproblems，suchastherequirementsofdiversifi

6、cationoperation，thechoiceoftargetindustry，thestrategyandtacticsforanentryofnewlines，theorganizationalmanagementofdiversificationoperation，theintegrationandcoordinationmanagementofproductionandoperation，aswellasthecombinationmanagementofbusiness，whicharethesuggestionsfortheimplementsofenterprisedi

7、versificationoperation．KeyWords：diversification，corecompetence，targetindustry导论1．导论1．1选题背景及意义企业如何成长，如何在成长中增强竞争力，如何减少失败的可能性，历来是一个重大的战略问题。正如“孙子”所说：“兵者，国之大事，死生之地，存亡之道，不可不察也”。从世界上许多著名跨国公司的发展史来看，其成长一般都遵循由单一业务到多元化的成长规律。多元化经营