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1、浙江工业大学硕士学位论文杭州存量商业物业价值提升策略研究II万方数据浙江工业大学硕士学位论文杭州存量商业物业价值提升策略研究ABSTRACTUnderthenewnorm,proposedtheestablishmentofalong-termandin-depthandrealestateregulatorymechanismofthenewurbanizationstrategy,theentirerealestateindustrydevelopmentmodelwillenterthefine,intensivedevelopmentofth
2、etimes;inthefieldofcommercialrealestateastherealestateindustry'smostroomfordevelopmentwiththeriseoftheInternetinrecentyears,changingthewaypeopleconsume,sothatthetraditionalbusinessmodelisundergoingarevolutionarysubversion;inthecitycenterareaofcommercialpropertythroughoutthecomm
3、ercialrealestatemarketaccountedforalargeshareofthecapacityandincreasingthevalueofthemoststrong,butthelackofchoiceinthepre-leasingformat,layout,engineeringdesign,lineplanning,propertymanagement,commercialpropertyrentalleads,didnotplayitsgreatestvalue,andevenvacantphenomenonevery
4、where.Thearticlereviewedonthebasisoftheclassicaltheoryoftheoreticalandempiricalresearchdistrict,renttheory,saturationtheory,chooseHangzhoustockcommercialpropertyforthestudyofthehome,introducedthemainshoppingdistrictandarepresentativeofthestreetchangesandothercausesofHangzhoudis
5、cussedindetailthestatusquoHangzhoustockcommercialproperty;fromexternalfactors(districtsaturation,transportation),thepropertyitself(propertyrights,constructionplanninganddesignaswellasancillaryfacilities),operationsmanagement(positioning,investment,propertymanagement)andotherthr
6、eeConstructionofthecoreelementsoftheimpactofaspectsofcommercialpropertytoenhancethevalueanduseofcaseanalysis,clusteranalysis,interviews,surveys,studiesofthesefactorsenhancethevalueofcommercialpropertycorrelations;combinedwiththepracticaloperationofanumberofprojectsofpracticalex
7、perience,proposedRecommendedStrategyrationallayoutandformatengineered,basedonexpertinterviewsandrelatedoperationalpersonnel,summarizestheturnoverbacksteppingmethod,rentlevelsandprojectbenefitsanalogypricingpricingstrategyconstitutesthestockofcommercialproperty;atthesametimeG52p
8、rojectcombinestheuseofastrategytoenhancethevalueofrese
