台湾银行业投资大陆市场研究

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1、AbstractBasedontheoriesrelevanttointernationaldirectinvestmentandstartedbymotivationanalysisofTaiwanbankinginvestinchinamainland，thispaperhasdiscussedthefeasibilityofinvestmentofthiskindthatpremiseisthebankingcomplementarityonbothsidesoftheTaiwanStraits．Thenbasedonthisfeasibilitythepap

2、erhasalsoanalyzedmodeselectionandlocationlayoutinordertoconstructgoodrelationshipbetweenbankingonbothsidesofstraitsandprovidingreferenceofpolicymakingforthebankingdevelopmentofbothsides．Inthebeginning，thepaperhasdemonstratedthebackgroundoftheseinvestmentsinsideandoutsideroughly．Conside

3、ringtheindustrypatternevolutionofTaiwaneseinvestments，thepaperhasdiscussthedirectiveandspecificmotivationofTaiwan’SbankingmigrationwestwardbyanalyzingthedevelopmenthistoryofTaiwanbanking．Basedonthis，thewriterhasdeeplyanalyzedtheconditionsandfeasibilityofthiskindinvestment，accordingtofi

4、nancialintercommunionsituation，regulationsofWTO，anddemandofcomplementaritydevelopmentonbothsidesofTaiwanStraits．Inviewoftheseanalysisresults，thispaperhasstudiedtheselectionoftargetmarket，modeselectionandlocation，basedondevelopmentcharacteristicofregionaleconomics，finance，industry,banki

5、ngofChinamainland．Onthewhole，thispaperfollowsnormaldiscussionpatternthat’Sfromgeneralitytospeciality,frommacroscopictomicroscopic．Afterresearch，thepaperbelievesthebankinginvestmentfromTaiwantomainlandwillbeanimportantpartofthecross—straiteconomiccooperationinlongperiodoffuture，whencros

6、s-straiteconomiccooperationstepsintoinstitutionalstage，andtheserviceindustrybecomesthemainpartofthenewcooperationtide．Accordingtocurrentcondition，Yaiwanbankinghassuchconditions，andthecomplementaritydemandofbothsideswillalsoprovidesolidfoundationforthecooperationeffect．Itistrulyinthiswa

7、y,thispapermakesaroughplanningofmarketselectionandlocationlayoutforthiskindinvestmentthatcanbeseenasthecooperationsuggestion．TaiwanbankinginvestinginChinamainlandisanewfieldtosomeextent，theresearchofthispaperisonlylimitedtoframeworkanalysis，manyofthosespecific，microscopicproblemswill