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ID:31943361
大小:3.59 MB
页数:55页
时间:2019-01-29
《z(中国)公司火电厂dcs产品市场营销策略分析》由会员上传分享,免费在线阅读,更多相关内容在应用文档-天天文库。
1、万方数据华北电力大学硕士学位论文AbstractWiththerapiddevelopmentofpowerindustry,powerplantgrowingdemandforDCSproducts,industrialproductsmarketingandconsumermarketingisdifferent,however,isbasedontheB2Bbigcustomermarketing,industrialmarketinghasitssinglemarketcustomers,largemarketshare,etc.WithDCSmanufact
2、urersathomeandabroadofthefiercecompetitionindomesticthermalpowermarket,powerplantDCSmarketingstrategyalsochanged,andbecomeanewresearchtarget,fromthetraditional”buyproducts”tobuy”services“,inthemarketingpractice,notonlyhaspracticaloperability,andcanguaranteethegrowthofthemarketbusiness.T
3、hisarticlefirsthascarriedonthereviewandanalysisofmarketingtheory,involvingmarketingtheory,economicstheory,industrialgoodsmarketingtheory,mainlyintroducestheprocessionofbigcustomermarketing,servicemarketing,technicalconnotation,whichlaidatheoreticalfoundationforlateranalysis.Then,basedon
4、theZ(China)companyasanexample,thepowerplantDCStoZ(China)companyproductmarketisanalyzed,andputforwardtheproblemsinmarketing,thisprovidesarichlaterinformation,andpointedouttheresearchobjectofthisarticle.AgainisZ(China)company’Smarketmacroenvironmentandmicroenvironmentanalysis,PESTanalysis
5、andSWOTanalysis,SWOTmatrix.Finally,Z(China)companyinthecoal—firedpowerplantDCSproductsmarketingstrategyand4Pstrategy.Thispaperarguesthatunderthecurrentinternalandexternalmarketenvironmentchanges,thecompany'smarketingstrategywhenpowerplantDCSproductsimprovedtechnologyasthecore,changeprod
6、uctsalesforsales,serviceproliferationisgivenprioritytowithsolutionmarketing,basedonthemixedmarketingmodelofmarketingstrategy.ThisarticlethroughtoZ(China)companyDCSproductthermalpowermarketinganalysis,proposedtheZ(China)companypowerplantDCSproductmarketingstrategy.Tostrengthenthetechnica
7、lserviceasthecoreofmarketingstrategy,technologyoforientedservicemarketingorganizationadjustment,bymeansoftechnicalservicesimprovethesalesChannals,productinnovationandtechnologyastheforerunner,Cantechnologyfordevelopedmarkets.Therefore,thisarticleresearchhasstrongtheoreticalandp
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