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1、PartIWriting(30minutes)15%(注意：此部分试题在答题卡1上)RecreationalactivityInpeople'sdailylife,therearevariousrecreationalactivitiesapartfromstudyingorworkingrangingfromKaraokeordancingtocomputergamesorsportsgames.Suchactivitiesarebeneficialaswellasharmfultousifundertakeninappr
2、opriately.Ononehand,recreationalactivitiescanhelpustonotonlybuildourbodyandmindbutalsoimproveourcommunicationandunderstandingwithfriendsbecausemostoftheseactivitiesaredonewithothers.Ontheotherhand,ifwespendtoomuchtimeonsinging,dancingorothergames,wemightfailtoconce
3、ntrateonourdutiessuchasstudyingourworking,whichinturnmayleadtofurtherconsequences.AsfarasI'mconcerned,recreationalactivitiesshouldbedonewithinacertainlimitsothatwecankeepaproperbalancebetweenrecreationandstudyingorworkinglife.PartIIReadingComprehension(SkimmingandS
4、canning)(15minutes)10%（10×1%）Directions:Inthispart,youwillhave15minutestogooverthepassagequicklyandanswerthequestionsonAnswersheet1.Forquestions1-7,choosethebestanswerfromthefourchoicesmarkedABCD,forquestions8-10,completethesentenceswiththeinformationgiveninthepass
5、age.MediaSelectionforAdvertisementsAfterdeterminingthetargetaudienceforaproductorservice,advertisingagenciesmustselecttheappropriatemediafortheadvertisement.Wediscussherethemajortypesofmediausedinadvertising.Wefocusourattentiononseventypesofadvertising:television,n
6、ewspapers,ratio,magazines,out-of-home,internet,anddirectmail.TelevisionTelevisionisanattractivemediumforadvertisingbecauseitdeliversmassaudiencestoadvertisers.WhenyouconsiderthatnearlythreeoutoffourAmericanshaveseenthegameshowWhoWantstoBeaMillionaire?Youcanundersta
7、ndthepoweroftelevisiontocommunicatewithalargeaudience.Whenadvertiserscreateabrand,forexample,theywanttoimpressconsumerswiththebrandanditsimage.Televisionprovidesanidealvehicleforthistypeofcommunication.Buttelevisionisanexpensivemedium,andnotalladvertiserscanaffordt
8、ouseit.Television'sinfluenceonadvertisingisfourfold.First,narrowcastingmeansthattelevisionchannelsareseenbyanincreasinglynarrowsegmentoftheaudien
