中国食品顶级奢侈品牌市场计划书

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1、WORD格式整理版B6007MarketingProjectGodsandQueens–RoyalChefsFoodServiceinChinaMarketIndividualReportName:(Anise)TanQingyeEmail:277188338@qq.comMatriculationNo.:G1202068CGodsandQueens–RoyalChefsFoodServiceinChina学习参考好帮手WORD格式整理版1.SummaryGodsandQueensisastart-upfoodcateringServiceCompanywhichprovidesthed

2、oortodoorcateringservicebyagroupofroyalandworldtopchefs.Althoughtherearesomecompetitorsinthemarketwhichprovideexcellentdoortodoorfoodcateringservices,suchasfivestarhotelsandsomecateringservicecompanies,themarkethasnotbeenfullyaddressed.ThusthemarketprovidesGodsandQueenswithanextraordinaryopportun

3、itytograbthenichemarketofprovidingroyaltasteoffoodtothesuperrichpeople.TheexclusivelyexperiencesofourchefsprovideGodsandQueenstheadvantageofdifferentiatingitselffromtheexistingfoodserviceproviderssothatitpositionsitselfasprovidingluxuryservices-“TheRoyalTasteandFeel”tomillionairesandbillionaires.

4、GodsandQueensinitiallystartedupbyaseriesofmarketingplanstoattractanumberofrichpeopletobeitsmembers.ThedoortodoorserviceandtheexclusivityofitschefswillallowGodsandQueenstoachievehighermarginsandmaintainacloserelationshipwiththecustomers,whichareessentialforsustainabledevelopment.Throughthemarketin

5、gcampaigns,GodsandQueenswillalsobuildsomesolidpartnershipswiththoseclubsforrichpeopletoexpanditsbusiness.2.OpportunitiesandThreatensEverynewlystart-upbusinesses,theywillhavetheopportunitiestocapturethemarketandgrowbiggermeanwhiletheyalsohavetoaddressthosethreatensfromthemarkettogainasustainablegr

6、owth.ForGodsandQueens’foodservice,we学习参考好帮手WORD格式整理版categorizeitasaluxuryfoodservice.TheconceptoforganizingagroupofroyalchefstoprovideextraordinarydoorserviceisquitenewinChina.WeanalyzetheopportunitiesandthreatensbyafullunderstandingoftheChinafoodmarket.2.1Opportunities2.1.1Chineseembracedifferen

7、tkindsoffoodfromtheworldFoodisalsotheessentialofChinatraditionalculturethatChinaisfamousforitsdiversityoffoodchoices,suchasHunanDish,ShanghaiDish,SichuanDishandGuangdongDish.Besidesitisownfoodculture,Chinaalsoembracesa