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1、TweetTwitter@twitter•TweetTwitter'sIPOFlyingtowardsthestockmarketSep13th2013,8:57byM.G.
2、SANFRANCISCOWe’veconfidentiallysubmittedanS-itotheSECforaplannedIPO.ThisTweetdoesnotconstituteanofferofanysecuritiesforsale.9/12/13,17:00WHENthenewscame,itwasdeliveredappropriatelyintheformofa
3、tweet.OnSeptember12thTwitterrevealedviaitsownmicro-bloggingservicethatithadbegunaprocesswithAmerica’sSecurities&ExchangeCommissionthatshouldultimatelyleadtoaninitialpublicoffering(IPO)ofsharesinthecompany.Shouldthefirm’splansgothrough,theIPOislikelytotakeplacein2014.Twitter’slist
4、ingwillbethemosteagerlyanticipatedtech-companyflotationsinceFacebook’s,earlylastyear.Assumingthatnothingderailsit,Twitter’sIPOwillbesignificantforseveralreasons.Itwillfurtherunderlinethepowerofsocialmedia—inTwitter’scase,shorttextmessagesofnomorethan140characters一asatoolformassco
5、mmunications.Itwillmeanthattheallofthebiggestsocial-mediabehemoths,includingFacebookandLinkedln,willhavelefttheshadowsofprivateownershipforthespotlightofthepublicmarkets.AnditwilladdanotherdimensiontothegrowingrivalrybetweenAmerica’sleadingtechfirms,whoareincreasinglyinvadingonea
6、nother’sstrongholds.QuitehowhighavaluationTwitterwillfindishardtosay,thoughestimatesrangefrom$10billionto$15billionormore.Thefirmhastakenadvantageofarulethatletscompanieswithlessthan$1billioninrevenuefileforanIPOconfidentially(eMarketer,aresearchfirm,reckonsTwitter’ssaleswillbe$5
7、83mthisyear).Sodetailsaboutthecompany’sperformanceandprospects,aswellasthepercentageofitsequityonsale,willonlybecomepublicshortlybeforeaninvestorroadshowkicksoff.GoldmanSachswillbethefirm’sleadinvestment-bankingadviseronthedeal.Twitterwillbeanxiousnottoruffleinvestors’feathersint
8、hewaythatFacebookdid.ThebungledflotationofMarkZuckerberg’sgiantsocialnetworkledtoitssharepricetradingwellbelowthe$38offeringpriceformanymonths.Itrecoveredthisyearand,asithappens,hitanewhighofover$45duringtradingonSeptember11th.ThefactthatmemoriesofFacebook’sdebaclehavefadedisnodo
9、ubtonereasonthatTwitterhasdecidedtofilef
