北京链家房地产经纪有限公司服务营销策略研究

《北京链家房地产经纪有限公司服务营销策略研究》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。

1、目录目录第一章前言·······················································································································11.1分析背景和意义····································································································11.2国内外分析现状··············································

2、······················································21.3分析框架···············································································································31.4分析方法···············································································································41.5

3、创新点与不足·······································································································4第二章相关理论···············································································································52.1房地产经纪理论·························································

4、···········································5 2.2服务营销理论·······································································································62.3顾客满意理论·······································································································72.4客户关系管理理论··············

5、··················································································9第三章我国房地产经纪行业的服务营销发展现状及趋势···········································113.1我国房地产经纪行业现状··················································································11 3.2我国房地产经纪行业服务营销特点···························

6、·······································183.3我国房地产经纪行业服务营销的发展趋势······················································19第四章链家公司服务营销现状分析（SWOT分析）·····················································234.1链家公司概况···························································································

7、·········23 4.2链家公司服务营销优势······················································································23 4.3链家公司服务营销劣势······················································································24 4.4链家公司服