《report范文》word版

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1、ReportonstrategicanalysisandpositionoftheUKCooperativeGroupExecutiveSummaryThisreportaimstomakeastrategicanalysisoftheUKCooperativeGroup.Throughtheanalysisoftheexternalenvironment,theinternalenvironment,theSWOTanalysisandthestrategicposition,thispapermakessomesu

2、ggestionsforthefuturedevelopmentofthisorganization.Thereportfirstlygivestheintroductionofthispaper’spurpose,thentheoperationenvironmentthisorganizationworksin,thestrength,theweakness,theopportunitiesandthetreatsitfacesaredoneinthemainbodypart.Thestrengthofitmain

3、lyincludesthelargestgeographiccoverage,thestrongbargainingpowerresultingfromtheCTRGandthegoodmarketimageitsvalueandfaithbring.Theweaknessincludestheweaknessinthehypermarketandsupermarket,thebrandpositionisnotsoclearandthelackoftherangeofproducts.Theopportunities

4、includethequickdevelopmentoftheinternetandthedeceasingaffordingabilityofthecustomers.Thethreatsconsistoftheemergingoftheonlineretailingandthepenetrationofthe“bigfour”intotheconveniencesector.Inthelastpart,thestrategypositionofthisorganizationissuggestedbasedonth

5、epreviousanalysis.Aftertheanalysis,thispaperthinksthatintheaustereeconomyconditionofUK,theUKCooperativeGroupcanuseitslocationadvantageanditslowcostadvantagetocompeteinthemarket.Atleast,atthiskindofcondition,itcanattractmorepricesensitivecustomersandbuildupitsima

6、ge.Asthisorganizationisintheretailingindustryanditfocusesontheconveniencesectorwhichismainlythepricesensitivecustomers’marketandprovidingthesatisfiedproductswiththesatisfiedpricefrothecustomersistheirmaintarget,sothepriceleadingstrategyistherightoneforit.Tableof

7、content1.0Introduction42.0ThestrategicanalysisoftheUKCooperativeGroup42.1Theexternalenvironmentanalysis52.1.1Macroenvironmentanalysis:PESTmodel52.1.2Industrialanalysis:Porter’sfiveforcemodel62.1.3Competitoranalysis:Strategicgroupanalysis72.2Theinternalanalysis82

8、.2.1Resourceaudit82.2.2Valuechainanalysis82.2.3Theidentificationofthecorecompetence92.2.4Theidentificationoftheimportantstakeholder92.3SWOTanalysis102.4Theanalysisoft