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1、酒店的市场销售部改革：海大酒店案例（A）.;要在中国加入oreopportunitiesandmorechallenges.thesechallengesnotonlythenativepetitors,buttheneabroad.hotelsent.therefore,itisofGREatimportanceforthehotelstoleadamarket-orientedoperationtogainthepetitiveadvantagesinthenearketpetition.t
2、hethesisisjustonthesubject.itfocusesonthecaseofhaidahotel,lookingfortheproblemsfacedarketingdepartment,analyzingthereasonsandtryingtofindthesolutionstotheseproblems.inthehaidahotel,themarketingdepartmentconsistsofthreesubdepartments,i.e.,themarketing
3、subdepartment,thereceptionistsubdepartmentandtherecreationdepartment.thethreesubdepartmentsareindependentofeachotherinsomedegree,buttheyaredependentcloselyintheangleoftheperformanceofthemarketingofthehotel.thethesisework.本文共3页:第1[2][3]页;problemsencou
4、nteredbythemarketingsubdepartmentare:(1)althoughthedepartmentconductsomereformsinthesalarysystem,butnotthoroughlyenoughtogettheincentiveoftheemployeestotrytheirbest.(2)theemployeesarenot.theymunicatetoolittle,andthereisnopetitionnorcooperationamongth
5、em.(3)themarketingemployeescouldhardlycatchupentinoursociety.(4)thehotelisnotmarkedtothecostumersmarketanddidnottraintheirsalesclerks.(5)therearesomeconflictsbetent,oreobviousduringthevacations.thesolutionssuggestedinthethesisare:(1)thesalesclerkssho
6、uldbepaidfairly;(2)someneployeesshouldbeimportedinthesalesdepartmentaccordingtothehumanresourcesplan;(3)ersandadoptdifferentmethodstoattractthem;(4)thesalesclerksshouldbetrainedsystematicallyintheminds,techniques,andsoon.themainprobleminthereceptioni
7、stdepartmentisthatthefunctionsofthedepartmentarenotclear,ent.so,ent,trainthereceptionists,andestablishthecorrespondingincentivesystem.ofcourse,itisofthefirstprioritytocenteronthecustomersandsatisfythem.本文共3页:第[1]2[3]页;paperalsogivessomesuggestionstot
8、herecreationdepartment.(1)toadaptthehoteltothediversificationoftheconsumption,entshouldbinedtogethertoprovidethesatisfyingservicesforthecustomers.(3)thedepartmentshouldployeesofotherdepartments,acplishthetaskassignedbythehotel,andpromotetherevenuesan
