资源描述:
《[经济学]“2009年全球最佳品牌”100强》由会员上传分享,免费在线阅读,更多相关内容在工程资料-天天文库。
1、以下为Interbrand评出的“2009年全球最佳品牌”100强名单: 排名公司名品牌价值(百万美元)品牌价值变化国家 1可口可乐68,7343%US 2IBM60,2112%US 3微软56,647-4%US 4通用电气47,777-10%US 5诺基亚34,864-3%Finland 6麦当劳32,2754%US 7谷歌31,98025%US 8丰田31,330-8%Japan 9英特尔30,636-2%US 10迪斯尼28,447-3%US 11惠普24,0962%US 12梅赛德斯奔驰23,867-7%Germany 13吉列
2、22,8414%US 14思科22,0303%US 15宝马21,671-7%Germany 16路易威登21,120-2%France 17万宝路19,010-11%US 18本田17,803-7%Japan 19三星17,518-1%S.Korea 20苹果15,44312%US 21H&M15,37511%Sweden 22美国运通14,971-32%US 23百事13,7063%US 24甲骨文13,699-1%US 25雀巢咖啡13,3172%Switzerland 26耐克13,1794%US 27SAP12,106-1%G
3、ermany 28宜家12,00410%Sweden 29索尼11,953-12%Japan 30百威11,8333%US 31UPS11,594-8%US 32汇丰银行10,510-20%Britain 33佳能10,441-4%Japan 34Kellogg's10,4287%US 35戴尔10,291-12%US 36花旗10,25449%US 37JP摩根9,550-11%US 38高盛9,248-10%US 39任天堂9,2105%Japan 40汤森路透8,4341%Canada 41Gucci8,182-1%Italy
4、42飞利浦8,121-2%Netherlands 43亚马逊7,85822%US 44欧莱雅7,7483%France 45埃森哲7,710-3%US 46eBay7,350-8%US 47西门子7,308-8%Germany 48亨氏7,2449%US 49福特7,005-11%US 50Zara6,78914%Spain51箭牌6,73110%US 52高露洁6,5502%US 53AXA6,525-7%France 54MTV6,523-9%US 55大众6,484-8%Germany 56施乐6,4311%US 57摩根士丹利6
5、,399-26%US 58雀巢6,31913%Switzerland 59香奈儿6,040-5%France 60达能5,96010%France 61肯德基5,7223%US 62阿迪达斯5,3976%Germany 63黑莓5,1387%Canada 64雅虎5,111-7%US 65奥迪5,010-7%Germany 66Caterpillar5,004-5%US 67雅芳4,917-7%US 68劳力士4,609-7%Switzerland 69现代4,604-5%S.Korea 70爱马仕4,5981%France 71舒洁4
6、,404-5%US 72瑞银4,370-50%Switzerland 73哈雷摩托4,337-43%US 74保时捷4,234-8%Germany 75松下4,225-1%Japan 76蒂凡尼4,000-5%US 77卡地亚3,968-6%France 78Gap3,922-10%US 79必胜客3,876-5%US 80强生3,8477%US 81安联3,831-5%Germany 82酩悦香槟3,754-5%France 83英国石油3,716-5%Britain 84Smirnoff3,6983%Britain 85金霸王3,5
7、63-3%US 86妮维雅3,5575%Germany 87普拉达3,530-2%Italy 88法拉利3,5270%Italy 89阿玛尼3,303-6%Italy 90星巴克3,263-16%US 91兰蔻3,235N/AFrance 92壳牌3,228-7%Netherlands 93汉堡王3,223N/AUS 94Visa3,170-5%US 95Adobe3,161N/AUS 96凌志3,158-12%Japan 97彪马3,154N/AGermany 98巴宝莉3,095N/ABritain 99PoloRalphLaure
8、n3,09