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时间:2018-11-19
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1、WORD格式可编辑XX市葡萄酒市场市场调研报告委托调研方:XXXX酒业有限公司授理调研方:中国技术贸易网(www.k8008.com)报告日期:X年X月X日专业知识整理分享WORD格式可编辑目 录1.调研背景········································································· 11.1 调研目的·································································· 11.2 调研对象·······························
2、··································· 11.3 调研内容·································································· 11.3.1 调查时间···························································· 11.3.2 调查地点···························································· 11.3.3 调查问题···························
3、································· 11.4 调研方法·································································· 12.调研分析········································································· 22.1 资料、数据采集及分析······················································· 2专业知识整理分享WORD格式可编辑2.1.1 XX市大型超市和
4、商场的国内葡萄酒品牌情况······························ 22.1.1.1 葡萄酒品牌A··················································· 22.1.1.2 葡萄酒品牌B··················································· 32.1.1.3 葡萄酒品牌C··················································· 32.1.1.4 葡萄酒品牌D···································
5、················ 42.1.1.5 葡萄酒品牌E··················································· 52.1.1.6 新品牌························································ 52.1.1.7 其他品牌······················································ 52.1.2 XX市大型超市和商场的国外葡萄酒品牌情况······························ 62.1.3 XX市大型超市和
6、商场各类葡萄酒销售情况································ 72.1.4 XX市葡萄酒消费群体及消费情况········································ 72.2 社会形式及市场信息························································ 83专业知识整理分享WORD格式可编辑.调研结果及分析结论······························································· 8专业知识整理分享WORD格式可编辑1.调研背
7、景1.1 调研目的(1)了解XX市主要大型商场和超市甜型葡萄酒的市场现状,分析甜型葡萄酒的整体情况。(2)收集XX市主要大型商场和超市不同品牌葡萄酒的市场分布、销售价格、销售状况以及同一品牌葡萄酒的产品分类、销售价格、销售状况,并进行对比分析。(3)了解XX市消费者对葡萄酒的需求层次、品牌认知程度。(4)了解XX市消费者的饮酒(葡萄酒)类型、习惯、场合、男女比例、年龄层次等因素,挖掘潜在市场消费者。1.2 调研对象XX市葡萄酒市场。1.3 调研内容1.3.1 调查时间
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