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1、ColorsandAssociationEssentially,Languageistheproductofthematerialmovementanddevelopment,throughwhichpeopletrytoperceiveandunderstandtheobjectivematerialworld.Amanwillliveinthreedifferentkindsofworldswhenhewasborn,namely,thephysicalworld,theperceptualworldandthelinguis
2、ticworld.Theoretically,theperceptualworldisbasedonthephysicalworld,andthelinguisticworldisthecomplexreflectionofthephysicalworldandtheperceptualworld.Perceptionistheprocessofgatheringinformationfromtheoutsidephysicalworldandassigningmeaningtoit.Oureyes,ears,nose,skina
3、ndtastebudsgatherinformation;ourbrainselectsfromamongtheitemsofinformationgathered,organizestheinformation,andfinallyinterpretsandevaluatesit.Sincewebaseourbehavioralresponsesonwhatweperceiveintherealworld,theconnotativemeaningofcolortermswegetfromperceptiondependsnot
4、onlyonwhatisperceivedinthephysicalworldbutalsoonhowitisinterpreted.Sothedenotativemeaningofcolortermsresultsfromhuman’sbiologicalresponseatfirst,nobodywillmistakearedsunforagreensunexceptthecolor-blindedpeoplebecausepeoplereceivethesamesensorystimulifromthesameplaneti
5、nthesamesky,theycannotdistortthereality.Whileperceptiontakesplaceinsideeach-38-individual,itisculturethatprimarilydeterminestheconnotativemeaningweassigntothecolorsthatwefeeloutsideourselves.Inaword,cultureinfluencesourevaluationandinterpretationoftheconnotationinthec
6、olorterms.Forexample,eitherinthewestorintheeast,peopleconsiderredthewarmcolor,andtheytendtoassociateredwithbloodandfire,thisisundoubtedlyacommonbiologicalresponseofallhumanracesbasedontheobjectiveobservation.Besides,differentpeopleswillhavedifferentassociativemeaningf
7、ortheredundertheinfluenceofvariousculturalelements.Iftwopeoplesharethesameculturalframeofreference,theywillturnoutsimilarassociationwhenexposedtothesamecolour,otherwisetheirassociationwilldifferfromeachotherbecauseofthediversityoftheircultures.Obviously,cultureexercis
8、esanirresistibleinfluenceonthepeople’sinterpretationofthecolourtermsinconnotation.Forexample,thetitleoftheChineseclassicalno