劳力士品牌英文介绍

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1、RolexSARolexSAisaSwisswatchmakingmanufacturerofhigh-quality,luxurywristwatches.RolexwatchesarepopularlyregardedasstatussymbolsandBusinessWeekmagazineranksRolexNo.71onits2007annuallistofthe100mostvaluableglobalbrands.Rolexisalsothelargestsingleluxurywatchbrand,producingabout2,000watchesperday,withes

2、timatedrevenuesofaroundUS$3billion(2003).HISTORY1905------HansWilsdorfandhisbrother-in-lawAlfredDavisfounded“WilsdorfandDavis”inLondon.1908------Wilsdorfregisteredthetrademark"Rolex"andopenedanofficeinSwitzerland.1914------RolexwatchwasawardedaClassAprecisioncertificate,adistinctionwhichwasnormally

3、awardedexclusivelytomarinechronometers.1919------WilsdorfleftEnglandandmovedthecompanytoSwitzerlandwhereitwasestablishedastheRolexWatchCompany.Thename------RolexItmeansabsolutelynothingandisthoughttohavebeeninspiredbyGeorgeEastmanwhoin1884decidedagainstnaminghiscameratheEastman25infavorofKodak.Mr.E

4、astmanisquotedassayingIknewatradenamemustbeshort,vigorous,incapableofbeingmisspelledtotheextentthatwilldestroyitsidentity,and,inordertosatisfythetrademarklaws,mustmeannothing.ThebrandnameRolexwasborn!INNOVATION1926------Thefirstwaterproofwristwatch"Oyster“1931------Thefirstself-windingRolexwristwat

5、ch1945------Thefirstwristwatchwithanautomaticallychangingdateonthedial1953------Thefirstwristwatchcasewaterproofto100m1954------Thefirstwristwatchtoshowtwotimezonesatonce1954------ThefirstwatchmakertoearnchronometercertificationforawristwatchPriceRolexwatchesvaryinpriceaccordingtothemodelandthemate

6、rialsused.RolexsellslessexpensivewatchesundertheTudorbrandname,whichwasintroducedbyRolexfounderHansWilsdorfin1946.Thebook"VintageWristwatches"byAntiquesRoadshow'sReyneHaineslistedapriceestimateofRolexwatchesthatrangedbetween$650and$75,000,whilelistingTudorsbetween$250and$9,000.HansWilsdorfHansWilsd

7、orf'spassioninlifewashisRolexwatch.Heintendedhiswatchtomaketheworldabetterplace,throughitsuses,itsaccuracyanditsbeauty.Hewantedhiswatchtobeconsideredasymbolofachievement,ratherthanasymbolofstatus.ARolexwat