网络营销策划书例文

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1、网络营销策划书例文　　某金银公司网络营销策划书　　（仅供学习者做思路参考）　　策划人：　　年月日　　目录　　一、前言·····································································································································2　　（一）本案策划目的······················································································

2、····················2　　（二）整体计划概念··········································································································2　　二、网络营销环境分析··············································································································2　　（一）市场环境分析················

3、··························································································2　　（二）企业形象分析··········································································································2　　（三）产品分析·······································································

4、···········································3　　（四）竞争分析··················································································································3　　（五）消费者分析··············································································································4

5、　　三、SWOT分析···························································································································4　　四、网络营销方案·····················································································································5　　（一）营销目标和战略重点·············

6、··················································································5　　（二）产品和价格策略······································································································5　　（三）渠道和促销策略···············································································

7、·······················5　　1、门户网站的建立····································································································5　　2、网站推广方案········································································································7　　（四）客户关系管理策略··