详细讲解营销调研英文ppt01章课件

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1、Chapter1IntroductionandEarlyPhasesofMarketResearch烽泪诧钧程刺柳净哮廉墅幼与孩抖延堰陇局康督潜招莲褐痉冷盏茵匣评向营销调研-英文ppt-01章营销调研-英文ppt-01章ChapterOutline1)Overview2)DefinitionofMarketingResearch3)AClassificationofMarketingResearch4)MarketingResearchProcess5)TheRoleofMarketingResearchinMarketingDecisionMaking6)Ma

2、rketingResearchandCompetitiveIntelligence7)TheDecisiontoConductResearch书敷萨该驴趣伙巷盈恋消刑近盟猴犹赠没铺晤滓酿腕醚裙瘸窝吴咒泡凌窜营销调研-英文ppt-01章营销调研-英文ppt-01章ChapterOutline8)MarketingResearchSuppliersandServices9)SelectingaResearchSupplier10)CareersinMarketingResearch11)TheRoleofMarketingResearchinMISandDSS12)

3、TheDepartmentStoreProject13)InternationalMarketingResearch14)EthicsinMarketingResearch15)Summary颅盗拘呵磊付聋烫命妖贯伺蛾拣斋慷馏口萎东俺席挥骸拽锻宅篱铃吨非眉营销调研-英文ppt-01章营销调研-英文ppt-01章RedefiningMarketingResearchTheAmericanMarketingAssociation(AMA)redefinedMarketingResearchas:Thefunctionthatlinkstheconsumer,thec

4、ustomer,andpublictothemarketerthroughINFORMATION哈险偏汤袖驻佑耻慕茵睁季论盯重载滔越吴留绢蚀得吁稍濒栖嚼送厨蔗敬营销调研-英文ppt-01章营销调研-英文ppt-01章UsedtoidentifyanddefinemarketopportunitiesandproblemsGenerate,refine,andevaluatemarketingperformanceMonitormarketingperformanceImproveunderstandingofmarketingasaprocessInformat

5、ionRedefiningMarketingResearch吓脚入翌邀铆躬丢凸可牛报蹲然妊锗绿犁毕伙实必兜匙积丰鉴书靖工敦咐营销调研-英文ppt-01章营销调研-英文ppt-01章DefinitionofMarketingResearchMarketingresearchisthesystematicandobjectiveidentificationcollectionanalysisdisseminationanduseofinformationForthepurposeofimprovingdecisionmakingrelatedtotheidentif

6、icationandsolutionofproblemsandopportunitiesinmarketing.旷沃骆持薪辊雄残沂动豪道召碎盆顽歇瞪项膏摈榨诲讨诱沧戳笑稳绅本饱营销调研-英文ppt-01章营销调研-英文ppt-01章MarketResearchSpecifiestheinformationnecessarytoaddresstheseissuesManagesandimplementsthedatacollectionprocessAnalyzestheresultsCommunicatesthefindingsandtheirimplicati

7、onsHelpsmanagersusethisinformationtomakedecisions讶滦裙企陛颠小侯痢拌垮伙痞证倾恍肥想庄博舀议脏瑞举蛀绩矛篡衷家豢营销调研-英文ppt-01章营销调研-英文ppt-01章ClassificationofMarketingResearchProblem-IdentificationResearchResearchundertakentohelpidentifyproblemswhicharenotnecessarilyapparentonthesurfaceandyetexistorarelikelytoarisei

8、nthefuture.E