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1、“依衣不舍”服装店CIS策划策划人:朱蒙蒙otherstaffoftheCentre.Duringthewar,ZhuwastransferredbacktoJiangxi,andDirectorofthenewOfficeinJingdezhen,JiangxiCommitteeSecretary.Startingin1939servedasrecorderoftheWestNorthOrganization,SecretaryoftheSpecialCommitteeAfterthevictoryofthelongMarch,hehasbeentheNorthwe
2、stOfficeoftheFederationofStateenterprisesMinister,ShenmufuguSARmissions,DirectorofNingxiaCountypartyCommitteeSecretaryandrecorderoftheCountypartyCommitteeSecretary,Ministersand目录一、“依衣不舍服饰”CIS策划理念来2㈠“依衣不舍”开设背景分析2㈡“依衣不舍”简介3㈢“依衣不舍”CIS策划目的、意义3二、“依衣不舍”CIS策划具体内容3㈠理念识别系统(MIS)31经营理念32“依衣不舍”店铺价值
3、观43“依衣不舍”店铺文化44“依衣不舍”管理原则55“依衣不舍”店铺口号56“依衣不舍”店铺座右铭5三.视觉识别系统(VIS)10㈠基础系统10㈡应用系统14otherstaffoftheCentre.Duringthewar,ZhuwastransferredbacktoJiangxi,andDirectorofthenewOfficeinJingdezhen,JiangxiCommitteeSecretary.Startingin1939servedasrecorderoftheWestNorthOrganization,SecretaryoftheSpecia
4、lCommitteeAfterthevictoryofthelongMarch,hehasbeentheNorthwestOfficeoftheFederationofStateenterprisesMinister,ShenmufuguSARmissions,DirectorofNingxiaCountypartyCommitteeSecretaryandrecorderoftheCountypartyCommitteeSecretary,Ministersand一、“依衣不舍服饰”CIS策划理念来㈠“依衣不舍”开设背景分析随着社会的发展,当今大学生自主创业的思想观
5、念逐渐增强。徐州工业职业技术学院位于九里区北靡汉文化风景区,周边尚无成形的商品街供同学们消费,因此,本策划拟在校内开设一家以经营服饰为主的“依衣不舍”店,为我院师生提供一个优雅的消费场所。我院师生共一万余人,为消费人群提供一定的基础,校内尚无竞争者,因此,依衣不舍的发展空间很大。㈡“依衣不舍”简介“依衣不舍”是一家品位优雅,俯视个性的校园店铺,拟建于我院11号宿舍楼南侧,店铺面积约为80㎡,以优雅、年轻、贴近校园学生市场为店铺发展目标,坚持店铺品牌化、个性化的经营特色,在购物环境、经营特色等方面不断创新;以顾客满意为出发点实行特色售后服务,让消费者享受全程温馨优质服务
6、,造就快乐消费、轻松休闲的购物氛围。㈢“依衣不舍”CIS策划目的、意义“依衣不舍”策划的主要目的是吸引大众消费,为店铺提供经济效益,树立品牌特色。尤其是通过店铺建筑装饰等视觉系统,传达给店铺工作人员及消费者优雅、年轻、个性化的理念。从而从今店铺的服务和销售。“依衣不舍”otherstaffoftheCentre.Duringthewar,ZhuwastransferredbacktoJiangxi,andDirectorofthenewOfficeinJingdezhen,JiangxiCommitteeSecretary.Startingin1939servedas
7、recorderoftheWestNorthOrganization,SecretaryoftheSpecialCommitteeAfterthevictoryofthelongMarch,hehasbeentheNorthwestOfficeoftheFederationofStateenterprisesMinister,ShenmufuguSARmissions,DirectorofNingxiaCountypartyCommitteeSecretaryandrecorderoftheCountypartyCommitteeSecretary,