蒲公英网上百货超市商业计划书.doc

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1、蒲公英网上百货超市商业计划书目录：一、企业概况······················································（3）二、产品介绍.······················································（4）三、商业构想及市场分析············································（5）1消费者分析··················································（6）2竞争对手分析···········

2、·····································（6）3目标市场····················································（6）4选择竞争策略················································（6）5营销手段····················································（7）6法律形式····················································（7）7

3、23促销手段····················································（7）8产品分析····················································（8）四、法律形式·····················································（8）五、选址计划·····················································（9）六、管理队伍····························

4、························（9）七、资金财务管理·················································（9）1启动资本····························`·······················（9）2固定资产计划表·············································（10）3固定资产折旧表·············································（10）4每月经营费用···········

5、····································（10）5职工工资情况···············································（11）6企业财务预测···············································（12）723现金预算···················································（13）8资产负债表·················································（14）9利

6、润表·····················································（15）八、项目可行性分析···············································（16）附一、调研报告··················································（17）附二、分工······················································（23）一、企业概况企业名称：蒲公英大学城网上超市法律形式：合伙联系地址：藩馨园

7、２号楼１０１电话：经营范围：零售商产品：目前主要以出售食品、饮料、日常用品、个人清洁品为经营业务，免费配送顾客：主要为天津工业大学、天津师范大学、天津理工大学三所高校提供生活平台二、产品介绍23四主营产品及定价食品类方便面类商品名称规格/g定价/元饮料类商品名称规格/ml定价/元康师傅119袋2.2可口可乐330/罐2.0105桶3.5可口可乐500/瓶3.0统一115袋2.2可口可乐2L/瓶6.0105桶3.7百事可乐330/罐3.0今麦郎105袋2.2百事可乐500/瓶2.8五谷道场95袋2.5百事可乐2000/瓶6.0五谷道场95桶4.2伊利优酸

8、乳200/袋2.5小浣熊干脆面46袋1伊利纯牛奶200/袋2.5零食类曼可顿全麦面包600袋5