体育产业市场经营环境分析的意义.doc

《体育产业市场经营环境分析的意义.doc》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。

1、___________________________________________________________________________________________体育产业市场经营环境分析的意义摘要：用文献资料和市场分析法，从方法论角度对体育产业市场经营环境分析的基本范畴和方法进行了探讨和研究。认为，从宏观环境和微观环境来看，体育产业市场经营环境主要包括政治环境、经济环境、大型体育赛事营造的环境（机会）、体育消费者环境和竞争者环境5个基本要素，并对法规分析法、生活方式分析法、流行趋势分析法、预测法和调查法做了扼要分析。关键词：体育产业；市场经营；经营环境；方法论Abs

2、tract:Withtheliteraturematerialandthemarketanalyticmethod,havecarriedonthediscussionandtheresearchfromthemethodologyangletothesportsindustrymarketconditionofbusinessanalysis’sbasiccategoryandthemethod.Believedthatlookingfromthemacroscopicenvironmentandthemicroscopicenvironment,thesportsindustrym

3、arketconditionofbusinessmainlyincludestheenvironmentwhichthepoliticalcontext,theeconomicenvironment,thelarge-scalesportseventbuilds(opportunity),thesportsconsumerenvironmentandthecompetitorenvironment5baseelements,andtothelawsandregulationsanalyticmethod,thelifestyleanalyticmethod,thefashiontren

4、danalyticmethod,theforecastlawandthesurveyprocedurehasmadethemainanalysis.keyword:Sportsindustry;Marketmanagement;Conditionofbusiness;Methodology1　体育产业市场及其经营环境的涵义9_____________________________________________________________________________________________________________________________________

5、________________________________________________体育产业市场经营环境分析的意义摘要：用文献资料和市场分析法，从方法论角度对体育产业市场经营环境分析的基本范畴和方法进行了探讨和研究。认为，从宏观环境和微观环境来看，体育产业市场经营环境主要包括政治环境、经济环境、大型体育赛事营造的环境（机会）、体育消费者环境和竞争者环境5个基本要素，并对法规分析法、生活方式分析法、流行趋势分析法、预测法和调查法做了扼要分析。关键词：体育产业；市场经营；经营环境；方法论Abstract:Withtheliteraturematerialandthemarket

6、analyticmethod,havecarriedonthediscussionandtheresearchfromthemethodologyangletothesportsindustrymarketconditionofbusinessanalysis’sbasiccategoryandthemethod.Believedthatlookingfromthemacroscopicenvironmentandthemicroscopicenvironment,thesportsindustrymarketconditionofbusinessmainlyincludestheen

7、vironmentwhichthepoliticalcontext,theeconomicenvironment,thelarge-scalesportseventbuilds(opportunity),thesportsconsumerenvironmentandthecompetitorenvironment5baseelements,andtothelawsandregulationsanalyticmethod,thelifestyle