vodafone的移动广告

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1、MobileAdvertisingatVodafonelive!–todayandtomorrowRenéBellack

2、February25th2008AdvertisingintheVodafone/ArcorMediaNetwork!MobileSolutions!MobileAdvertisingThemobileportalVodafonelive!isbyfarthemostsuccessfulinGermany,with3.9millionmobileuniqueusersandover400millionpageviewspermon

3、th.MobileContentAdsMobileSponsoringContentAdsMobilePromotionLinksMobileTextLinksInGameAdvertisingMobileTVAdsMobileVideoAdsListingsinGoDirectMobileMarketingMMSMarketingSMSMarketingMobileNewsletterOnlineSolutions!OurOnlineportalsarcor.devodafone.devodafonelive.deachieveajointtota

4、lofover400millionpageviewsand5millionvisitors.OnlineAdvertisingOnlineAdvertisingopportunitiesforthesewebsitesarebeingdevelopedsuccessively.AdPlusSolutions!Strategicpartnerscanundertakewithusthefollowing,additionaloptions:POSandDirectMarketingEventsandadvertisingmaterialatPoi

5、ntofSaleIntegrationinVodafoneadvertisingmaterialCustomerBaseMarketing(mailings,billinserts)9/15/2021

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7、*HighcapabilityidentifiedAdvertisersfocusonMobileAdvertisingOmnipresence:MobileuserscanbereachedeverywhereateverytimeInfotainment:Thecombinationofinformationandentertain

8、mentincreasestheeffectivenessofmobilecampaignsInteraction:MobileusersareeasilymotivatedforcontinuinginteractionMobileCommerce:DirectsalesofproductsandservicescanbepushedbymobileadvertisingBroadreach:Themobileistodaysmassmedium9/15/2021

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10、*Source:EcoVerbandderInternetwirt

11、schaft;“ForecastMobileCommerce2008“surveyof80expertsfromTelco,IT+TVMobileInternetofoverridingimportance“Themobilephoneisrapidlychangingfromacommunicationtooltoamultimediacentre.Whichofthefollowingmobileserviceswillbecomeofoverridingimportancetoconsumersduring2008?”19%Personal

12、Office(E-Mail,Calendar,Contacts)17%Music4%Games3%TV11%Searchengines10%Photos2%Auctions8%LocationBasedServices18%MobileWeb8%InstantMessaging9/15/2021

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14、*EverfastermobileTransferrateshaveincreasedsignificantlySource:BITKOMDatatransferbymobiletelephone(inGermany,inkbit/s)199

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