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1、电信运营商如何在大同中创造大不同（HowtelecomoperatorscreateabigdifferenceinDatong）ThisarticleispublishedinChinaTelecom's"informationnetwork"magazine,09,eighth3Geraiscomingtous,andnowifthestreet,casuallyfindafewpeopleasked:"ChinaMobile,ChinaTelecomandChinaUnicom's3Gproducts,what'sthedifference?"Ibelievetenseve
2、noreightanswernottocomeup,thisisnormal,becauseinourordinarypeople'smind,onlytoseethethreetelecomgiantsdazzling,thehighfrequencyofadvertising,andthehomogenizationofproductpromotion,butitdoesnotreallyunderstandwhyweneed3G,using3Gtochoosewhichoperationbusinessproductsandservices,whatisthereasont
3、ochoose.Therefore,howtocreategreatdifferenceinDatongtelecommarkethasbecomethebiggestmarketingtaskofChinaTelecom.MarketingpracticesaretoosimplisticWiththethree3Glicensedustsettles,theChinaTelecom's"RomanceoftheThreeKingdoms"openedthecurtain.ThefastestmovetotheChinaTelecom,"Tianyi"advertisingov
4、erwhelming,spentthewhiteflowersofsilver,butalsomadethe3Gmarketpreconceivedadvantages.Then,ChinaMobileisalsoreluctanttolagbehind,withChinaTelecomtogethertooccupymostofthegoldTVchannels,primetimeadvertising.ThelastisChineseUnicomtobelongincoming,"Wo"brandonthewholebusinessreallylettheindustrybe
5、startledatmoresurprisingtous,butnot"Wo"brandisnotavant-garde,"Tianyi"showsthemarketaffinity,butthethreeoperatorsinthe3Gpromotionexpensestotalingmorethantenbillion!Directresultoftelevisionandothernationalmediaadvertisingvolumeinthe1toAprilthisyear,anincreaseof36%.Itshouldbesaidthatinthemarketp
6、ositioningandadvertisingappeals,theChinaTelecomtodothebest,whetheritisDengChao'sveryfriendlyfeatures,DingLei,LiKaifu,ZhuangYiliandZhangZhaoyanglaterjoinedforceswiththeendorsement,orintheNetEasemailboxadvertisinglinks,Sohuinthemoviechannelinimagedisplay,theuseof"nonone","thedaywingwing3G,takey
7、outotraveltheworldas"wingfunnyvideonetworkviralmarketing,ChinaTelecomhave"Tianyi"thishigh-endbusinesspositioningandproductfunctionshowthemostincisive.WhileChinaMobile'sG3image,althoughtheintegrationofChineseelementsandstylishatmosphere,butalw
