the problem of overwelming abundance on the internet

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1、MasterthesisCulturalEconomics&CulturalEntrepreneurshipTheProblemofOverwhelmingAbundanceontheInternetCanCulturalEconomicsHandletheComplexityoftheInternetEconomy?Author:RufusVeenstraSupervisor:HansAbbingErasmusUniversityRotterdam106106AbstractTheinternetisavirtualworl

2、dwherethesamesocialandculturaleventshappenasinthephysicalworld,yetthevirtualityoftheinternetbringsnewmeanings.Culturalandsocialeventsarevisibleontheinternet;anyoneisabletojoininorvisitwebsites,fromanywhere,seeminglycloakedinanonymity,visualizedonyourscreen.Theintern

3、etisacopymachineanddigitalcontentisaccessibletoanyone.Unlikethephysicalworld,theinternetfacilitatesinfinitestorageandlinkageofdigitalcontent.Thus,thewebkeepscontentvisibleforthepublicondemand.Thefactorstimeandplacearenoconstraintsontheweb.Opennessandaffordableprices

4、ofonlinespaceresultedthatthereisanoversupplyofdigitalcontentontheinternet.Mostinternetusersdonothavetheskillstomanagetheoverwhelmingabundanceontheinternet;thereistoomuchchoiceandtoomuchlackofquality.AsearchonGooglefor“goodmusic”bringsyouabout394,000,000results,itisi

5、mpossibletocheckeachresultonebyone.Ourlimitationoftime–ourlifespanislimited-entailsthatwehavetobuildanewstrategyforhandlingtheoverwhelmingdigitaloverproductionontheinternet.Thisqualitativestudyappliesseveralinstrumentsfromthefieldofculturaleconomicsinordertoconfront

6、theproblemofoverwhelmingabundanceontheinternet.Theculturaleconomicinstrumentsinthisstudyhaveregardtothecomplexityoftheinterneteconomy;theinternet’svirtualityrequiresanapproachthatgoesbeyondmainstreameconomics.Conventionaleconomistsarefamiliarwiththenotionofscarcity,

7、yettheyarenotusedtotheproblemofabundance.Thedigitaloverproductionontheinternetiscrowdingoutquality;thereisanabundanceofchoiceandalackofqualityfiltering.Inordertoensurequality;itistimeforabundancemanagement.Keywords:Theproblemofabundance;Complexityoftheinterneteconom

8、y;Culturaleconomicinstruments;Theinterconnectionofabundanceandscarcity;Reintermediationontheinternet106TableofcontentsABSTRACT3INDEXOFFIGU