市场营销策划方案之——目-录

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目录一、浓妆艳抹化妆品简介·············································1二、市场营销环境分析···············································1（一)行业背景分析··················································1(二)行业竞争分析··················································3（三)消费者分析·····················································4三、项目SWOT分析··················································6(一）优势分析······················································6

1（二)劣势分析······················································7(三)机会分析······················································8（四）威胁分析······················································8四、市场细分及市场定位··········································10（一）市场细分······················································10（二)市场定位······················································11五、市场营销策略··················································11

2（一）产品策略······················································11(二）价格策略······················································12（三)渠道整合策略·················································12（四）促销策略······················································13六、经费预算··························································14七、总结······························································15八、附录·······························································19