amacom, new product development and delivery ensuring successful products through integrated process management [2002 0814407137]外语英文电子书

《amacom, new product development and delivery ensuring successful products through integrated process management [2002 0814407137]外语英文电子书》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。

1、NewProductDevelopmentandDeliveryEnsuringSuccessfulProductsThroughIntegratedProcessManagementDaleBrethauerAmericanManagementAssociationNewYork•Atlanta•Brussels•BuenosAires•Chicago•London•MexicoCitySanFrancisco•Shanghai•Tokyo•Toronto•Washington,D.C.Specialdiscountsonbulkqua

2、ntitiesofAMACOMbooksareavailabletocorporations,professionalassociations,andotherorganizations.Fordetails,contactSpecialSalesDepartment,AMACOM,adivisionofAmericanManagementAssociation,1601Broadway,NewYork,NY10019.Tel.:212-903-8316.Fax:212-903-8083.Website:www.amacombooks.o

3、rgThispublicationisdesignedtoprovideaccurateandauthoritativeinformationinregardtothesubjectmattercovered.Itissoldwiththeunderstandingthatthepublisherisnotengagedinrenderinglegal,accounting,orotherprofessionalservice.Iflegaladviceorotherexpertassistanceisrequired,theservic

4、esofacompetentpro-fessionalpersonshouldbesought.Stage-GateisatrademarkofR.G.Cooper&AssociatesConsultantsInc.AMACOMusesStage-Gatethroughoutthisbookforeditorialpurposesonly,withnointentionoftrademarkviolation.R.G.Cooper&AssociatesConsultantsInc.shouldbecontactedforcom-plete

5、informationregardingtrademarksandregistration.LibraryofCongressCataloging-in-PublicationDataBrethauer,DaleM.Newproductdevelopmentanddelivery:ensuringsuccessfulproductsthroughintegratedprocessmanagement/DaleBrethauer.p.cm.Includesindex.ISBN0-8144-0713-71.Newproducts—Market

6、ing.I.Title.HF5415.153.B742002658.8—dc212001045907©2002DaleM.BrethauerAllrightsreserved.PrintedintheUnitedStatesofAmerica.Thispublicationmaynotbereproduced,storedinaretrievalsystem,ortransmittedinwholeorinpart,inanyformorbyanymeans,electronic,mechanical,photocopying,recor

7、ding,orotherwise,withoutthepriorwrittenpermissionofAMACOM,adivisionofAmericanManagementAssociation,1601Broadway,NewYork,NY10019.Printingnumber10987654321Idedicatethisbooktomychildren:Melissa,Kady,andZachary.ContentsContentsFiguresviiForewordxiPrefacexvChapter1:TheFoundati

8、onElementsofSuccessfulTransfers1Chapter2:CommunicationTools11ClearObjectives13Cross-FunctionalTe