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1、InterpersonalandPsychologicalPredictorsofParasocialInteractionwithDifferentTelevisionPerformersJohnR.TurnerThestudyexaminedtherelationshipofinterpersonalhomophilyandself-esteemwiththedevelopmentofparasocialinteraction."Attitude"homophilywasfoundtobethestrongestpredictor,amongthe
2、independentvariables,ofparasocialinteractionforallthreegroupsoftelevisionperformers.Theresultsalsoindicatedthatcertaindimensionsofaperson'sself-esteemhelpedtopredictandtoexplainparasocialinteraction.Thestudyshowedhowanintegrationofinterpersonalandmasscommunicationtheoriescontrib
3、utestoourknowledgeofparasocialinterac-tion.KEYCONCEPTSParasocialinteraction,homophily,self-esteem.JOHNR.TURNER(Ph.D.OhioUniversity,1990)isanAssistantProfessorintheDepartmentofSpeech&MassCommunication,Tovi/sonStateUniversity,Towson,MD21204.Anearlierversionoftheauthor'spaperwaspre
4、sentedtotheMassCommunicationDivisionoftheSpeechCommunicationAssociationattheSCA'sannualconventioninAtlanta,Georgia,November,1991.Thearticleisbasedontheauthor'sPh.D.dissertationcompletedatOhioUniversityunderthedirectionofProfessorTedJ.Foster.Theauthorisgratefultotheanonymousrevie
5、wersfortheirhelpfuladviceduringthereviewprocess.IntroductionStatementoftheProblemNordlund(1978)arguedthatifaperson'sprimaryneedswerenotfulfilledtoareasonableextent,asearchfor"alternativeways"offulfillingthoseneedswouldtakeplace.AccordingtoNordlund,apersonmaytrytoreplacesocialint
6、eractionwithsomeformofinteractionwith"peopleinthemassmediaworld"(p.153).Theneedforcompanionshiporsocialinteractionhasbeenfoundinseveralstudiesregardingaviewer'smotivesforwatchingtelevisionorattendingtoothermedia(Armstrong&A.M.Rubin,1989;Avery&Ellis,1979;Babrow,1987;Bierig&Dimmic
7、k,1979;Elliott&Quattlebaum,1979;Greenberg,1974;Katz,Blumler,&Gurevitch,1974;A.M.Rubin,1979,1981,1983,1984,1985;Tramer&Jeffres,1983;Turow,1974).HortonandWohl(1956)referredtothe"seemingface-to-facerelationship"whichdevelopsbetweenatelevisionviewerandatelevisionpersonalityasparasoc
8、ialinteraction.Sincetheoriginoftheparasocialint
