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1、专业好文档UNIT1Toinviteeminentpersonstohelpmakeadvertisementsshouldberegardedasoneofthebestadvertisingstrategiesandcould,ofcourse,produceaspectacular(powerful)VIPeffect,providedthatthosecelebritiesareperfectlywillingtoaccepttheinvitationand,moreimportantly,theproductstobeadvertisedaregenuineand
2、offairprices.Sometimes,whileacommodityisofinferiorquality,theadvertisementisfullofwordslavishingpraiseonit,ifacelebrityshowsupasanimageagentforsuchaproduct,theadvertisementcould,ifany,betemporarilysuccessfulbeforeitturnsthebrandoftheproductinquestionnotoriousand,moredisastrously,ruinsthere
3、putationoftheeminentpersonthereafter.So,thefamousarewelladvisedtothinkmorethantwicebeforetheyagreetoappearonthecommercial.邀请名人做广告，只要商品确实是货真价实，名人又愿意，这应该是广告技巧的上策，会产生很强的名人效应。但是商品质量差，广告有言过其实，又请名人做广告，这种广告一是也许会有一些好的影响，但最终是砸了自己的牌子，也坍了别人的台，影响了名人的名誉。因此，名人在接受广告的时候要慎之又慎。UNIT2Nowadaysinthecity’stonier
4、residentialdistrictstherearepeoplenamedassingles,whoareusuallyyoung,richandtech-savvyprofessionalsandchooseindependentlytheirownlifestyles.Thenumberofsingleshasincreaseddramaticallyovertherecentyears.Thereasonsofremainingsinglearevarious:somemaybebusyexploringcareerswithoutputtingtheirmarr
5、iageintotheagenda,somemayindulgeintheirjobs,travel,entertainment,physicalfitnessorfriendship,Morethan80%ofthemhavenotabandonedthevalueofmarriage,andtheysaytheyaspiretomarryortheywanttobemarriedsomeday,buttheyarepatientandfeelcontentbeingsingleuntiltheymeettherightperson.当今都市较高贵的居住区中有群被人们称作
6、单身族的人，他们通常是些有技术的专业人员，既年轻、富有，又独立选择自己的生活方式。近年来这类单身族的人数增长惹人注目。他们中有些人或许是为了追求事业而未把婚姻列入自己的议事日程中，有些人或许是沉溺在工作、旅游、娱乐、健身或交友等活动中，总之他们保持单身的原因不尽相同。他们中80%以上的人并没有摈弃传统的结婚价值观，并表示希望结婚或将来要结婚。但在找到合适的人之前，他们有耐心等待，并对现在的单身生活满意。UNIT3Peoplewhoareenergetic,happy,andrelaxedarelesslikelytocatchacoldthanthosewhoaredepr
7、essed,nervous,orangry.Whenthebrainis“happy”,itsendsmessagestoourorgansthathelpkeepthebodyhealthyandsound.Yourchanceofdevelopingthecommoncold,pneumonia,orevencancermayverywellbedecreasedbykeepingyourbraininahealthystate.Inaddition,happyandrelaxedpeoplearepronet
