质性研究案例.ppt

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1、ACulturalQuest:AStudyofOrganizationalUseofNewCulturalResourcesinStrategyFormationViolinaRindovaElenaDalpiazDavideRavasiOUTLINEResearchQuestionResearchMethodFindings--AGroundedModelContributions1.ResearchQuestionWhereasresearchinsociologyhasincreasinglyemphasizedthatcultureprovidesindividu

2、alswithatoolkitfromwhichtheycandrawresourcestodevelopstrategiesofactionappropriatetodifferentcircumstances,researchonorganizationaluseofculturalresourcesremainsscant.Furthermore,tothedegreethatorganizationaluseofculturalresourceshasbeeninvestigated,researchershavestressedthestrainsandchalle

3、ngesthatsuchattemptspose.Thus,fillingthistheoreticalgapandillustratingitinmoredetailsmotivateauthorstostretchtheircasestudy.2.ResearchMethod(1)Featuresofthiscasestudy:Inductiveinquiry,in-depthanalysis,longitudinalanalysis(2)Selectedcompany:AlessiisanItalianproducerofhouseholdgoods,between19

4、70and2006.Duringthisperiod,Alessitransformeditselffromanationalproducerofcold-pressedsteelservingtoolsintoaninternationallyrenownedproducerofawiderangeofhigh-endkitchenware,tableware,andbathroomproducts.(3)Datacollection：threemainsourcescorporatearchiveswrittenbytheorganizationalleader,cons

5、ultants,andcollaborators;interviewswithinformantswholivedthroughtheprocess;externalexperts'publicationsfromthreedifferentcommunities.2.ResearchMethod(4)Dataanalysis：Step1:CreateacasearchiveandchronologicaldescriptionofAlessi'shistory,fromitsfoundingin1921tolate2006.Step2:Mapthechangesinthec

6、ontentofAlessi'srepertoirebetween1970and2006.Step3:Tracethechangesinorganizationalpractices.Step4:Identifytheunconventionalstrategiesandstrategicversatilityasstrategicoutcomes.Step5:Developatheoreticalmodel.3.Findings--AGroundedModel3.Findings--AGroundedModelThemodelconsistsoffourcoreblocks

7、.Thefirstblock,"Incorporationofculturalresourcesfromdifferentregisters,"representsrepeatedobservationsofhowtheadditionofnewculturalresourcesledtonewpracticesinproductdevelopment,production,andmarketing.Thesenewpracticesincreaseduncertaintyaboutthecommerc