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1、Theriseofthesharingeconomy共享性经济的崛起Mar9th2013
2、FromtheprinteditionOntheinternet,everythingisforhire在互联网上，还有什么不能出租A)LASTnight40,000peoplerentedaccommodationfromaservicethatoffers250,000roomsin30,000citiesin192countries.Theychosetheirroomsandpaidforeverythingonline.Buttheirbedswereprovidedbypr
3、ivateindividuals,ratherthanahotelchain.HostsandguestswerematchedupbyAirbnb,afirmbasedinSanFrancisco.Sinceitslaunchin2008morethan4mpeoplehaveusedit—2.5mofthemin2012alone.Itisthemostprominentexampleofahugenew“sharingeconomy”,inwhichpeoplerentbeds,cars,boatsandotherassetsdirectlyfromeachother
4、,co-ordinatedviatheinternet.B)Youmightthinkthisisnodifferentfromrunningabed-and-breakfast家庭旅店,owningatimeshare分时度假房orparticipatinginacarpool.Buttechnologyhasreducedtransactioncosts,makingsharingassetscheaperandeasierthanever—andthereforepossibleonamuchlargerscale.Thebigchangeistheavailabil
5、ityofmoredataaboutpeopleandthings,whichallowsphysicalassetstobedisaggregatedandconsumedasservices.Beforetheinternet,rentingasurfboard,apowertooloraparkingspacefromsomeoneelsewasfeasible,butwasusuallymoretroublethanitwasworth.NowwebsitessuchasAirbnb,RelayRidesandSnapGoodsmatchupownersandren
6、ters;smartphoneswithGPSletpeopleseewherethenearestrentablecarisparked;socialnetworksprovideawaytocheckuponpeopleandbuildtrust;andonlinepaymentsystemshandlethebilling.What'smineisyours,forafeeC)Justaspeer-to-peerbusinesseslikeeBayallowanyonetobecomearetailer,sharingsitesletindividualsactasa
7、nadhoc临时的taxiservice,car-hirefirmorboutiquehotel精品酒店asandwhenitsuitsthem.Justgoonlineordownloadanapp.Themodelworksforitemsthatareexpensivetobuyandarewidelyownedbypeoplewhodonotmakefulluseofthem.Bedroomsandcarsarethemostobviousexamples,butyoucanalsorentcampingspacesinSweden,fieldsinAustrali
8、aandwashingmachinesinFrance.Asproponentsofthesharingeconomyliketoputit,accesstrumps胜过ownership.D)RachelBotsman,theauthorofabookonthesubject,saystheconsumerpeer-to-peerrentalmarketaloneisworth$26billion.Broaderdefinitionsofthesharingeconomyincludepeer-to-peerle
