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1、EvianSpringWater——FromAlpsLesson4AdvertisementsQ1:What’sadvertisement?KEYWORDS:activityintroduceproductbusinessLaptopcomputerMP3MobilephoneE-dictionaryRadioalarmclockQ1:What’sadvertisement?KEYWORDS:activityintroduceproductbusinessQ2:What’stheroleofadvertisement?K
2、EYWORDS:nameadvantagesattractpeople’sattentiontoWhat’sthis?ElectrictoothbrushApple-beerRefrigeratorQ2:What’stheroleofadvertisement?KEYWORDS:nameadvantagesattractpeople’sattentiontoQ3:Howmanykindsofadvertisementscanbedivided?KEYWORDS:commercialcharityQ3:Howmanykin
3、dsofadvertisementscanbedivided?KEYWORDS:commercialcharityQ4:What’sthedifferencebetweencommercialandcharityadvertisements?KEYWORDS:attractmorepeopletoproductsbusinessmanbenefitfromuncommercialpayattentiontosocialproblemsenvironmenttrafficsecurity.Unrealadvertiseme
4、ntAnunrealadvertisementcondoreagle1.Lookatthepicturesandscanthetextstodecidewhichoftheproductsarereal.Theminicameraandtheremoteheadphonesarereal.2.Readthetextagainandnotedowntheadvantagesingroups.NameoftheproductMiniCameraPriceoftheproductAdvantages:Group1£199.99
5、small,convenient,reliableeasytouse,attractive,strong,notexpensiveNameoftheproductRemoteheadphonePriceoftheproductAdvantages:Group2£80.45canhearradio/TVupto60metresawayandthroughglass,woodendoorsandwalls,topqualitysound,excellentvalue,nowiresNameoftheproductEarplu
6、gearringsPriceoftheproductAdvantages:Group3£19.50goldandattractive,useful,canbeusedinmanydifferentsituations,abargainNameoftheproductFelineFloorcleanersPriceoftheproductAdvantages:Group4£5.99madefromgoodqualitynylon,practical,easytowash,cheapTalkaboutsomethinginy
7、ourdailylife,makeanadvertisementaboutit,andshowyouradvertisementtous.DiscussionFunnyReadingLet’sreadsomefamousadvertisements,trytoguesstheproducts.1.Justdoit.只管去做。(耐克运动鞋)2.Thetasteisgreat.味道好极了。(雀巢咖啡)3.Fresh-upwithSeven-up.提神醒脑,喝七喜。(七喜)4.Adiamondlastsforever。钻石恒久
8、远,一颗永流传。(第比尔斯)5.Impossibleisnothing没有什么不可能。(阿迪达斯)