新视野大学英语视听说教程Unit 4 Beware of ads听力原文.doc

《新视野大学英语视听说教程Unit 4 Beware of ads听力原文.doc》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。

1、Unit4Identifyingtheassociativemeaningofads1.Goodtothelastdrop.滴滴香浓，意犹未尽。（麦斯威尔咖啡）2.Makeyourselfheard.理解就是沟通。（爱立信）3.Obeyyourthirst.服从你的渴望。（雪碧）4.Welead.Otherscopy.我们领先，他人消防。（理光复印机）5.Nobusinesstoosmall,noproblemtoobig.没有不做的小生意，没有解决不了的大问题。（IBM）6.Driverswanted.（大众）7.Don’tleav

2、ehomewithoutit.出行不能没有它。（国际旅行保险）8.Sheworkswhileyourest.你休息的时候，她在工作。（洗衣机）Task1TheinfluenceofadvertisingRichard:Dad,Ineedapairofnewshoesforanimportantbasketballgame.Myoldoneslookkindoffunny.Father:Funny!Wejustboughtthoselastspring.There’salotoflifeleftinthem.Richard:Butloo

3、katthisadwithYaoMing.Hesaystheseshoesgivehimextraspring.Father:YaoMingissotallthathedoesn’tneedextraspring.Anyway,hemakesmoneythanIdo.Andtheyprobablygivehimmillionsofdollarstowearthoseshoes.Richard:Butifyouboughtmetheshoes,I’dwearthemfornothing.AndI’dhavethatextraspring

4、.Father:DoyouthinkYaoMingreachedthetopjustbecauseoftheshoeshewears?Orwasitsomethingelse?Richard:Youmeanlikehardwork,dedication,thatsortofthing?Father:Exactly.Justfocusonyourstudiesandforgettheshoes.Task2AjobadforafriendlyemployeeAJobAdforaFriendlyEmployeeAfirmadvertisin

5、gfora“friendly”employeehasbeenaskedtochangeitswordingbecauseitdiscriminatesagainstunfriendlypeople.Travel-co,atravelagency,putinarequestfora“Friendlyemployee”toprovidefoodforitsstaff.ButtheJobCenterinBristoltoldmanagingdirectorHarrySmiththathewouldhavetoremovetheword“fr

6、iendly”beforetheadvertisementcouldbeaccepted.Mr.Smithsaidhecouldnotbelievethedecisionandthoughtitwas“ridiculous.”Hesaid:“Weweretoldwecouldnotusethatparticularwordbecauseitwasdiscriminatoryagainstpeoplewholookedunfriend-ly.Wethoughtitwasridiculous.It’sonlytoonaturalforus

7、tospecifywhatkindofpeoplewewant.”Headded,“Thepeopleatthecenterhavesincesaidtheythoughttheyhadbeenalittleoverthetop.”Thecenterhadmadeitarulethatcertainwordswerenorallowedinadsandthewords“motivated”and“enthusiastic”hadbeenbannedinthepast.Anofficialofthecentersaid:“Wedohav

8、eguidelinesofnotusingpersonalitycharacteristicsinadvertisementstoensurethatthereisnodiscriminationintheprocess