牛津高中英语模块四Unit1 word power.ppt

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1、Unit1WordpoweragroupoflettersaddedtothebeginningofawordthemainpartofawordagroupoflettersplacedattheendofawordinternationalCommonprefixesun---unhappy,unfold,unfairim/in---impossible,incorrectdis----dislike,disagree,disappearre---rewrite,retell,rebuildmis-

2、------misunderstand,misuseLookatadialogue.A:Doalladsplaytricksonpeople?B:No.PSAsusesomeofthesamemethodsascommercialads,likeattractivepicturesandexcitinglanguage,buttheyarenotmeanttotrickus.Wecancreateadjectivesbyaddingsuffixestonounsorverbs.Howtoformadje

3、ctivesfromnounsorverbs?commercen.commercialattractv.attractiveexcitev.excitingUsingsuffixesHerearesomeofthedifferentwaystoformadjectivesfromnounsorverbs.Noun+yadjectivehealthwealthdirtluckhandhealthywealthydirtyluckyhandyweekmonthdayyearfriendloveNoun+ly

4、adjectiveweeklymonthlydailyyearlyfriendlylovelyheroclassfantasyenergyNoun+icadjectiveheroicclassicfantasticenergeticcentercommercefunctionnationofficeracecultureoriginNoun+aladjectivecentralcommercialfunctionalnationalofficialracialculturaloriginaldanger

5、poisonfameadventureNoun+ousadjectivedangerouspoisonousfamousadventuroushelpusesuccesshopebeautypeacepaincareNoun+fuladjectivehelpfulusefulsuccessfulhopefulbeautifulpeacefulpainfulcarefulamazeinterestsurpriseexciteencourageboredisappointpleaseVerb+ed/inga

6、djectiveamazing/amazedinteresting/interestedsurprising/surprisedexciting/excitedencouraging/encouragedboring/boreddisappointing/disappointedpleasing/pleasedattractacttalkcreateVerb+iveadjectiveattractiveactivetalkativecreativeExercise:BestClothingShopPos

7、sibleanswers:(1)lovely(2)attractive(3)boring(4)energetic(5)friendly(6)enjoyable(7)wealthy(8)lucky(9)fantasticSalesandMarketingLearnsomenewwords.salesandmarketing(产品）销售和市场营销marketresearch市场调查sales/marketingdepartment销售/营销部门consumers消费者marketshare市场份额sales

8、targets销售目标salesfigure销售量Mr.Carter:Ournewproducthasbeenonthemarketforonemonth.Whatisits_____________now?Ms.Jones:Wehaveabouta15percentshareofthemarketatthemoment.The____________roseby5percentacrossthewholecountry,andarecon