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1、二七商圈竞争力提升路径研究郑州二七特色商业区管委会二O—三年十二月二七商圈竞争力提升路径研究是为了深入贯彻落实科学发展观、全面协调可持续发展，实现郑州经济的腾飞、屮原崛起的采取的重要经济手段，同时也是利用现有的资源与信息规划、打造具有屮国特色城市化的发展的具体体现。二七商圈竞争力的提升与发展具有多种优势：交通优势：二七商圈地处郑州市市屮心，交通便利，配套实施成熟、完备，为商圈竞争力的发展提供坚实的基础设施；政策优势：二七商圈是省、市、区各级政府大力支持及推进经济建设的重点地区，并给予了全面的优惠政策；资源优势：二七商圈是屮部
2、地区最大的物流商品集散地，也是郑州的商业屮心地区，现有企业数H众多，能够吸引优秀人方，为商圈竞争力的提升提供丰富的人力、物力资源。另外，商圈现有的规模及商业基础牢固，对其今后的发展规划已经基本定型，为二七商圈今后的发展提供了方向。本文试图从二七商圈区位、规模、业态、品牌等要素的角度，寻找影响二七商圈竞争力提升的因素，并进行科学性、可行性的分析、论证，从而为对二七商圈的发展、崛起做决策的相关部门及企业提供对策建议，更好地为二七经济建设服务，为实现二七商圈向-T•亿级商圈的跃进提供理论基础。关键词：竞争力；SWOT分析；提升路径
3、AbstractErqibusinessdistrictCompetitivenesspathresearchistothoroughlyimplementthescientificconceptofdevelopment,comprehensive,coordinatedandsustainabledevelopment,istoachieveeconomictake-offinZhengzhou,CentralChinasimportanteconomicmeasurestaken,butalsotheuseofexis
4、tingresourcesandinformationplanningtobuildurbanizationwithChinesecharacteristics,thedevelopmentofconcwtemanifestation.Erqibusinessdistricttoenhancethecompetitivenessanddevelopmentofavarietyofadvantages:TransportationAdvantage:ErqibusinessdistrictislocatedinZhengzho
5、ucity,convenienttransportationandsupportingtheimplementationofmature,perfectforthedistricttoprovideasolidcompetitiveinfrastructuredevelopment;policyadvantages:Erqibusinessdistrictistheprovincial,municipalanddistrictlevelsofgovernmentsupportandpromoteeconomicdevelop
6、mentinkeyareas,andtogiveacomprehensivepreferentialpolicies;resources:Erqibusinessdistrictinthecentralregion'slargestcommoditydistributioncenterlogistics,butalsothecommercialcenterofZhengzhouarea,thelargenumberofexistingenterprises,abletoattractthebesttalent,enhance
7、thecompetitivenessofthedistricttoprovideawealthofhumanandmaterialresources.Inaddition,theexistingscaleandcommercialdistrictsolidfoundationforitsfuturedevelopmentplanhasbeenbasicallyfinalizedfortheErqibusinessdistrictprovidesadirectionforfuturedevelopment.Thisprojec
8、tattemptstoErqibusinessdistrictlocation,size,format,andotherelementsofthebrandperspective,affectingErqibusinessdistrictlookingtoenhancethecompeti
