社群营销培训文件.docx

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1、目录Part：什么是社群营销？.........................................................................................................4Part2：如何把粉丝变成社群？...............................................................................................72.1第一步：维护核心粉丝群..............

2、................................................................................72.2第二步：进展第一个社群群..........................................................................................9要认识到群是“短命”的！..............................................................

3、.....................................9要找到人加群的理由！165/165...........................................................................................................11用什么群产品治理群更合适？....................................................................................

4、...........14如何建立你的第一个社群？...................................................................................................17Part3：如何治理好一个群？.................................................................................................193.1QQ群和微信群有什么不同？.....

5、.....................................................................................193.2认清你的谈天群的组织模型............................................................................................223.3如何组织一场有效的群分享？.................................................

6、.......................................29165/1653.4用图文分享依旧语音分享？............................................................................................313.5如何激发群的活跃度？...........................................................................................

7、.........313.6是否要建立严格的群规？................................................................................................333.7群规和群文化建设分享案例之一....................................................................................343.8群规和群文化建设分享案例之二..................

8、..................................................................373.9群规和群文化建设分享案例之三....................................................................................38Pa