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1、AbstractSincethereformandopeningup,themomentumofChina'srapideconomicdevelopment,thenumberofgoodstobecomerich,consumersbegantopursuethehighqualityproductsinthesameproducts.Thedegreeofhomogeneityofvariousproductsishigh,differentbrandsofproductsinquality,performancehasbeendifficu
2、lttodistinguishhighsothattheroleofadvertisinghasbecomeincreasinglyprominent.Tothemanyadsstandoutandbeconsumersrememberuntilfinallytheformationofpurchasingpower,itisessentialtogoodadvertisingcreative.Advertisingisacreativeadvertising,publishingthemostimportantpartintheprocess,i
3、tspurposeistocreateeffectiveadvertising,topurchase.Goodadvertisingcreativitynotonlyfortheenterprisestoestablishagoodpublicimage,promotingthehealthydevelopmentoftheenterprise,alsocanbeinthewholesocietytoformagoodcultureatmosphere,transferthestrongsenseofsocialresponsibilityandt
4、herealmoflifeofunremittingpursuit.However,itmustbeadmittedthat,intoday'sdomesticadvertising,creativetypehasexcellentadvertisingworks,stillless.Comparedwiththeoutstandingworks,falseadvertisingcreative,vulgar,butmorecontroversial.Inthecurrentglobaleconomicintegrationintheinterna
5、tionalenvironment,howtoexploreanddevelopadapttoourcountryadvertisingcreative,hasbecomealltheindustryelitescholarandanurgentimportantsubject.Inthispaper,theauthorfirstlyrelatedmeaningofadvertisingoriginalityandadvertisingethicsandnormsofthecomb,andthenstartfromtheChinesetraditi
6、onalethicalculture,threeaspectsseparatelyfromthechildrenoffilialpiety,parentalaffection,conjugallove,thesystemsummarizestheadvertisementsuseethicalelementsmore.Atthesametime,thepaperanalyzedandsummarizedtheethicalproblemspresentedinthecategoryofadvertisingcreative,advertisingc
7、reativecategorymainlypresentstheproposedthefollowingproblems:theecologicalethicsdiscriminationperformanceadvertisingadvertising,falseadvertising,newspaperadvertising,vulgarcommercials,neglected.Facingthissituation,basedontheIImultipleperspectivesandaspectsoftheanalysisofitscau
8、ses,toexposethecauseoftheproblem,andtoformulatetherelevantsug
