Introduction to Electronic Commerce.ppt

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1、Chapter1IntroductiontoElectronicCommerceLearningObjectivesInthischapter,youwilllearnabout:ThebasicelementsofelectroniccommerceDifferencesbetweenelectroniccommerceandtraditionalcommerceEconomicforcesthathavecreatedabusinessenvironmentthatfosterselectroniccommerceThewaysinwhichbusinessesusevalu

2、echainstoidentifyelectroniccommerceopportunitiesThewaysinwhichbusinessesuseSWOTanalysisandevaluatebusinessopportunitiesTraditionalCommerceandElectronicCommerceTomanypeople,thetermelectroniccommercemeansshoppingonthepartoftheInternetcalledtheWorldWideWeb.AlthoughconsumershoppingontheWebwasrunn

3、ingabout$130billionperyearin2002andisexpectedtoexceed$500billionby2004,electroniccommerceismuchbroaderandencompassesmanymorebusinessactivitiesthanjustWebshopping.TraditionalCommerceandElectronicCommerceElectroniccommercereferstobusinessactivitiesconductedusingelectronicdatatransmissionviatheI

4、nternetandtheWorldWideWeb.Thethreemainelementsofe-commerceare:Business-to-consumerBusiness-to-businessThetransactionsandbusinessprocessesthatsupportsellingandpurchasingactivitiesontheWebOthercategoriesinclude:consumer-to-consumerandconsumer-to-government.ElectronicCommerceElectronicCommerceEl

5、ectronicFundsTransfers(EFTs)havebeenusedbybanksformanyyears.ElectronicDataInterchange(EDI)occurswhenonebusinesstransmitscomputer-readabledatainastandardformattoanotherbusiness.ElectronicCommerceBusinesseswhoengageinEDIwitheachotherarecalledtradingpartners.ThestandardformatsusedinEDIcontainthe

6、sameinformationthatbusinesseshavealwaysincludedintheirstandardpaperinvoices,purchaseorders,andshippingdocuments.Firms,suchasGeneralElectricandWal-Mart,havebeenpioneersinusingEDItoimprovetheirpurchasingprocess.ValueAddedNetwork(VAN)AvalueaddednetworkisanindependentfirmthatoffersconnectionandED

7、ItransactionforwardingservicestobuyersandsellersengagedinEDI.VANsareresponsibleforensuringthesecurityoftransmitteddata.VANschargeafixedmonthlyfeeplusaper-transactionchargetosubscribers.ActivitiesasBusinessProcessesBusinessprocessesrefertotheg