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1、浅析保险业服务创新()AnalysisofserviceinnovationininsuranceindustryAnykindofproducthasitsperiodicity,ifitcannotadapttochangesintheexternalenvironmentandtimelyinnovation,itwillinevitablylagbehind,whichisthemainreasonforthes1owdevelopmentofChina,spropertyinsurancebusinessformanyyea
2、rs・Inourcountry,theinsuranceserviceinnovationisnotstrong,themeasuresarenotrich,andthemeansaresingle:First,thelackoftensioninserviceirmovationSomeinsuraneecompaniesinthemainlandofChina,notonlytheexistenceoftheexhibitionindustryclaims"twoface"phenomenon(thatis,toexpandbus
3、inesswithsmile,oncethecustomerclaimswhentheyfacealong,continuous),causedseriousdestructionofinsuranceresources・Whatismore,somesalesmeninordertopursuepersonalperformance,exaggerateproductfunctions,misleadconsumers,causegrouppetitions,andbringinstabilitytosociety・Inrecent
4、years,throughthemarketrectification,althoughtheseproblemshaveimprovedsignificantly,therestillexiststhephenomenonofdiscormectionoftheservicechain(thatis,onlypayattentiontounderwritingandsettlementofclaims)・Withthedevelopmentofeconomy,people'slivingstandardsfromfoodandclo
5、thingintoawell-off,thedemandforinsuranceservicesisnotonlyunderwritingandclaims,butincludinginsuranceconsulting,riskassessment,insuraneedesign,riskpreventionandmanagementafterunderwriting,insuranceandinsurancecompensationoptimization,fullservice・Onlypayingattentiontoboth
6、endsdndignoringthewholecourseofservicewillinevitablyleadtoadisjointedbusiness,losethemarketandreducethecompetitionability・Two,thebreakthroughoftheoreticalinnovationisnotgreatAfter50yearsofdevelopment,China,sinsuranceindustryhaslearnedsomeforeigninsurancetheories,butitha
7、snotformedamatureinsurancetheoryinlinewithChina,snationalconditions・Beforetheinsuranceindustryresumeditsoperation,thetheoryofinsuranceinourcountryfocusedonthedeductionoftheinsurancefundsneededbythesocietyandtherestofMarxandLenin・Theinsuranceindustryresumedoperationafter
8、theinsurancetheoreticalstudygrowingprosperityoflastcenturyinthelate80sto,zinsuranceisdiscussedasthethemeoftheg