管理报告写法详解

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1、WritingaManagementReportTheaimofamanagementorbusinessreportAmanagementreportisadocumentdesignedtoaidtheprocessofdecision-making.Thisistruewhetherthereportisaimedatageneralaudieneeofexecutivesinagivenindustryorasmallnumberofindividualswithinanorganisation.A

2、managementreporthasaspecificora(small)numberofspecificaims・Naturally,thescopeandscaleofareportwilldependupontheissuesathandandtheaimsthataretobemet.Afuture-orientedanalysisoftrendswillrequiredetailedanalysisofanenvironmentofsituation,theidentificationoftre

3、nds,underlyingdynamicsanddrivers,andtheextrapolationofthesetrendsintothefuturesoastoprovidethebasisforanalysisandthedevelopmentofstrategicrecommendations.Attheotherendofthespectrum,ashortreport(memoreport)mayberequiredtoaddressaspecificproblemwithinanorgan

4、isation一ahumanresourcesissue,adilemmawithinamarketingteamoraissueassociatedwithworkfloworprocessmanagement.ManagementreportsarewrittenforaudiencesAcademicessaysandpapersarewrittenforarelativelyundefinedsetofreaders・Readersmayrangefromotheracademicstostuden

5、ts,businesspeople,opinionformersorforposterity.Managementreportsarewrittenforaspecificaudienee.Thismaybeanindustrysector(ifitisareporttobepublished).Moreoftenthannotitwillbeaninternalaudience,typicallythoseindividualsinvolvedinadecision-makingprocess.Insom

6、eorganisationsitmaybeanaudieneeofone-theCEOorchair・Inthecaseofaconsultanfsreporttheaudieneewillbethecompanywhocommissionedthestudy(orsometimes,dependingonthepoliticsofthesituationthesponsoroftheprojectwithintheorganisation).Whateverthecaseyourintroductions

7、houldineludeastatementofwhocommissionedtheprojectandtowhatend-Forexample,u....thisreportwascommissionedbyDavidJohnsonoflllustriaFacilitiesLtd.toevaluatethecompetitiveenvironmentwithintheUKfacilitiesindustryandtoassesslllustria^positionwithinthismarketspace

8、.”ReportsconveyinformationandpresentanalysisReportsarenotacademic,discursivetreaties(althoughtheymaycontaindiscursiveelementsandrequireinnovativethinkingandanalysis).Theyaredesignedtoenabletherapidabsorptiono