果蔬保健品创业计划书

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1、果蔬保健品创业计划书果蔬店创业计划书（此文档为word格式,下载后您可任意修改编辑！）目录第一章执行概要·····················41,1、公司概况··························41,2、成员情况··························41.3、产品/服务描述·······················41.4、行业及市场·························51.5、营销策略··························61.6、融资计划··························6

2、1.7、风险及对策·························61.8、退出策略··························6第二章企业描述·····················72.1、公司介绍··························72.2、公司环境··························72.3、公司前景··························8第三章产品/服务····················83.1、产品背景··························83.2、产品特色和创新·····

3、··················2393.3、产品采购··························13第四章市场分析····················144.1、市场描述··························144.1.1、市场环境现状综述···················144.1.2、市场预测/需求预测···················154.1.3、竞争对手概览·····················154.1.4、本产品的市场地位···················164.2、目标市场·············

4、·············174.3、目标消费群·························174.4、销售战略··························17第五章竞争分析····················195.1、竞争描述··························195.1.1、集中度分析·······················195.1.2、价值链分析·······················205.1.3、行业生命周期分析····················205.2、竞争战略/市场进入障碍·········

5、··········21第六章管理团队····················23成员分析····························23第七章企业战略····················24特色服务····························247.1.1、更新鲜，更廉价·····················247.1.2、独特地引导消费·····················23247.1.3、提供多种多样的服务来针对不同的消费群··········257.1.4、深入挖掘水果的特性及消费者的其他需求··········26

6、第八章财务计划····················26财务分析····························27第九章关键风险····················32如何降低成本··························32第一章执行概要一、公司概况公司名称：某某创业成员：熊、万、黄、宋成立时间：2012.4.20股东股份：四个人平均出资，股份各占25%主营业务：时令水果，绿色蔬菜，甜品，果蔬汁等公司地点：某某学院黄金校区内二、成员情况姓名：熊、万、黄、宋性别：女毕业院校：某某学院专业：人力资源管理职位：店长熊、销售员万、会计黄、采购

7、员23宋三、产品/服务描述产品介绍：主营时令果蔬，各种甜品，现榨果蔬汁技术水平：只要熟练都是简易的操作新颖独特性：自制的沙拉和现榨的果蔬汁是校内第一个做，可以按照顾客要求及均衡营养搭配，有益于身体健康，甚至美容养颜优势：水果质优价廉，对人们的健康有益，属于绿色食品；低成本运作，风险小；产生的垃圾不会对学校环境有很大影响；减少学生对垃圾食品的依赖；我国水果业持续发展；不仅支持学生上门自助挑选，而且还配有送货上门的服务；不仅有果蔬卖，而且还有果蔬汁，沙拉；本店干净卫生，水果优质，水果新鲜程度绝对保证四、行业及市场23行业前景：近几年，我国对水果业的重视，人民对水果的

8、重视，不容小视，在学校开