牛田洋旅游开发项目策划书

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1、牛田洋旅游开发项目策划书小组成员：联系手机：联系邮箱：33--33目录一、项目主要概述及社会效益分析1、项目概述··············································42、项目的社会效益分析······································5二、项目市场分析1、市场环境分析···········································72、目标客户定位···········································83、市场

2、前景预测···········································9三、开发项目及方案1、湿地旅游··············································1033--332、红色旅游路线··········································123、农家乐游·············································14四、促销方案1、牛田洋旅游的特点·······························

3、········152、牛田洋旅游现状·········································163、牛田洋营销模式·········································17五、项目风险分析1、旅游项目风险因素分析······································232、项目风险识别············································253、项目风险衡量33--33···························

4、·················274、项目风险控制············································28六、融资方式1、融资方式··············································292、融资重点···············································303、配套措施···············································30七、附录1、汕头市统计局统计年鉴数·········

5、··························312、相关资料网站···········································3133--33一、项目主要概述及社会效益分析1、项目概述（1）牛田洋概述u地理位置：牛田洋位于汕头市西郊，在汕头市内港，榕江西侧，那里曾是一片海滩，潮涨时淹没，潮退时干出，面积足有万亩，被李肇星称为第二故乡，现是广州军区旗下的一个军事基地。u牛田洋精神：毛泽东“五七指示”的发源地--上世纪60年代初期，人民解放军响应毛泽东主席的号召，开进了牛田洋围垦造田。四十余年来，这片热土

6、历经世事沧桑，创造了当年围垦当年种植，亩产粮食1190斤的奇迹；“七•二八不朽烈士”不屈不挠的精神：当强台风来袭，有553名年轻战士学生为护堤而捐躯的悲壮事件，军民们誓死保卫堤坝的无私奉献精神感动着每一个在牛田洋生活过和了解过牛田洋的人。33--33u牛田洋特色：广阔的水晶番石榴种植基地；两万多亩的水产养殖池塘基地；绿树葱葱的十里景观长堤，有“落霞与白鹭齐飞”的湿地自然保护区景色已具备了打造水乡式的休闲旅游基地的得天独厚优势。（2）牛田洋旅游开发项目概述u项目目的：提高牛田洋当地居民的生活水平，发挥牛田洋的自然环境特色；同时也为汕头

7、的旅游业发展作出一些积极的影响；为广大旅游爱好者建立起牛田洋旅游路线，方便人们在当地旅游。u项目内容：建立起“湿地保护区→农家乐游→红色纪念”的完整旅游路线，相关旅游营销方式，项目开发资金的来源方式等。（3）项目背景分析u社会政治环境分析：牛田洋现代农业生态示范区是汕头市委、市政府贯彻落实科学发展观，规划建设三大经济带之“生态经济带”中的启动点，在其建设过程中得到了市政府、省政府的大力支持。示范区致力于推动产业科技进步，逐步建设形成了“汕头广东农业科技园”、“广东省技术创新专业镇”和“广东省科普教育基地”三大省级科技平台，成立了有地

8、域特色的“牛田洋水产研发中心”，先后与中国海洋大学、汕头大学、广东海洋大学、华南农业大学、中科院南海所等科研院校等机构建立了“产学研”合作机制，开展科技攻关，到目前为止已经承担了国家和省级科研项目32个，更进一步推动了水产产业化发展；