打造属于自己的品牌－中国旅游业的新目标-外文翻译

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1、外文翻译原文Title:BrandsasDestinations–TheNewTourismObjectiveForChineseTouristsMaterialSource:TrendsandIssuesinGlobalTourism2009Author:MonikaEchtermeyer1.EuropeanDestinationsCompetingwithSymbolsandBrandsTouristdestinationssellthemostimportantproductoftheworld:”Feelingsofhappiness.”Chinesetouristsinparticu

2、lararedesperateforexperiencewhentheytaketheirfirsttriptoEurope;atripwhichtheyconsidertobehighlyprestigious.InEuropetheylookforfeelingsofhappinessandaromanticatmosphere.First-timevisitorstrytovisitasmanydestinationsaspossibleinjustafewdays,wantingthe“maximumkick”intheminimumamountoftime.Thetraditiona

3、ltripacrossEurope,visitingtencountriesinupto15days,willcontinuetobeofferedintheforeseeablefuture(giventheever-growingmarketforfirst-timeEuropetravelers).Thisleaveslittletimeforindividualdestinationsandverylittletimetolinger.Nowadayshowever,allbigtouroperatorsoffersingle-destinationtripsandstrivetoex

4、pandtheFIT(FreeIndependentTraveler)sector.Inthethreelargestsourcemarkets,Beijing,ShanghaiandGuangdongtripstakinginjustthreetofivecountrieshavealreadybecomethemostdominant.Inaddition,theMICEsectorhasbeengrowingasglobalizationhasledtotheuseofmodernincentivemethodsinChina.Allofthetouristdestinationspre

5、ferredbytheChinesehaveonethingincommon;sightswhichtheChineseseeasstrong,prestigiousandknownsymbolsandbrands.Firstofall,afewfactsabouttheoriginofthetourists.1.1Destination“Europe”MostoftheChinesetravelerscomefromthethreemajoreconomicregions:BeijingandTianjin,YangtzeRiverDelta(Shanghai,JiangsuandZheji

6、ang)andPearlRiverDelta(Guangdong,HongKongandMacao);thesearetheregionsthathaveprofitedmostfromtheeconomicgrowthoverthepast20years,sopeopletherecanaffordtotravelabroad.PeoplefromBeijing,Guangdong,HKGandShanghaidominateoutboundtourism.71percentoftravelerscomefromthese8regions,whichgeneratemostofthenati

7、on’sGDPandcontainmorethanathirdoftheentireChinesepopulation(GNTB,2005):Shanghaiisthesourcemarketof27%ofChineseincomingtouriststoEurope.Beijingisthesourcemarketof25%ofChineseincomingtouriststoEurope.Gu