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1、1.3PrinciplesforC-ETranslationofPublicSignsManyexpertsproposedprinciplesforC-Etranslationofpublicsignsaccordingtotheirresearch,amongthemNiChuanbin,LiuZhi(倪传斌，刘治，1998)andLiuFagong,XuBeijia's(刘法公，徐蓓佳，2008)principlesarerepresentative.NiChuanbin,LiuZhipoi
2、ntoutfiveprinciplesforChinese-Englishtranslation:conciseness,directness,suitablemood,standardizationandmoderatehumorous.OnthebasisofNewmark'stexttypology,LiuFagongandXuBeijiaproposethe"Three-C"principlesforpublicsignstranslation,namely,conciseness,con
3、sistencyandcomprehensibility.WangFang,SunZhixiang(王芳，孙志祥，2009)alsosupportthesethreetranslationprinciples.Inthisthesistheauthoradoptsthe"Three-C"principlesforpublicsignstranslation,atthesametime,thesuitablemoodandmoderatehumorousarehighlyappreciated.1.
4、3.1ConcisenessTheconcisenessprincipleintheC-Etranslationofpublicsignsmeansthatthetranslatedversionshouldbepithyandbrief,withoutanyambiguouswordsorlongsentences.Newmark(2001)pointsoutthatsemanticandcommunicativetranslations"fulfillthetwomainaimsoftrans
5、lation,whicharefirst,accuracy,andsecond,economy".Confinedbythelimitedtimeandspace,publicsignsarebornwithbrevity.Forexample:贵宾候车室DistinguishedGuestsWaitforaBusatthePlaceIt'sclearthatthetranslationaboveviolatestheprincipleofconciseness.Actually,"Reserve
6、dWaiting-room"isenough.xxx市公安报警中心xxxCityCenterofReportingtothePoliceThispublicsignpromotingpeoplewheretoaskforhelpinemergency.Thetranslationaboveputthekeyword"police"attheendofthesentence,whichgreatlyreducestheeye-catchingeffect."xxxCityPoliceReportCe
7、nter"isbetter.1.3.2ConsistencyTheconsistencyprincipleintheC-Etranslationofpublicsignscoversthreeaspects:(1)IfthereisanEnglishexpressionaddressingthesamemeaningandiscommonlyusedworldwide,wesimplyadopt"borrowism",takeitanduseit.Thusbeforewetrytotranslat
8、eaChinesepublicsignintoEnglish,weshouldmakesurethatwhetherthereissuchanexpressionalreadyinuseinEnglish.IfthereisanEnglishexpressionaddressingthesamemeaningandiscommonlyusedworldwide,wemustconformtotheinternationalstandard.Forexample:旅客止步StaffO
