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1、TheBeginner’sGuideToLinkBuildingAuthor:PaddyMooganThisfreeguideisbroughtyoubyMoz.Softwareandcommunityforbettermarketing©2014SEOmoz,Inc.WhatYouWillLearnChapter1:Chapter5:WhatisLinkBuilding&LinkBuildingMetricsWhyisItImportant?Chapter6:Chapter2:TheGood,theBad,&theUglyT
2、ypesofLinks(BothGood&Bad)ofLinkBuildingChapter3:Chapter7:HowtoStartaLinkBuildingCampaignAdvancedLinkBuildingTips&TricksChapter4:LinkBuildingTacticsChapter1WhatisLinkBuilding&WhyisItImportant?Whetheryou’rebrandnewtolinkbuildingorhavebeendoingitforawhile,we’resureyou’
3、llfindsomethingusefulinthisguide.ThelandscapeofSEOandlinkbuildingisalwayschanging,andtoday,theimportanceofbuildinghigh-qualitylinkshasneverbeenhigher.Theneedtounderstandandimplementhigh-qualitycampaignsisessentialifyou’regoingtocompeteandthriveonline,andthatisn’tgoi
4、ngtochangeanytimesoon.Thisguideisdesignedtogetyougoingquicklyandintherightdirection.Thereisalottotakein,butwe’vebrokeneverythingupintoeasy-to-digestchaptersandhaveincludedlotsofexamplesalongtheway.WehopeyouenjoyTheBeginner’sGuidetoLinkBuilding!DefinitionofLinkBuildi
5、ngLinkbuildingistheprocessofacquiringhyperlinksfromotherwebsitestoyourown.Ahyperlink(usuallyjustcalledalink)isawayforuserstonavigatebetweenpagesontheinternet.Searchenginesuselinkstocrawltheweb;theywillcrawlthelinksbetweentheindividualpagesonyourwebsite,andtheywillcr
6、awlthelinksbetweenentirewebsites.Therearemanytechniquesforbuildinglinks,andwhiletheyvaryindifficulty,SEOstendtoagreethatlinkbuildingisoneofthehardestpartsoftheirjobs.ManySEOsspendthemajorityoftheirtimetryingtodoitwell.Forthatreason,ifyoucanmastertheartofbuildinghigh
7、-qualitylinks,itcantrulyputyouaheadofbothotherSEOsandyourcompetition.WhyisLinkBuildingImportantforSEO?TheAnatomyofaHyperlinkInordertounderstandtheimportanceoflinkbuilding,it’simportanttofirstunderstandthebasicsofhowalinkiscreated,howthesearchenginesseelinks,andwhatt
8、heycaninterpretfromthem.1.Startoflinktag:Calledananchortag(hencethe“a”),thisopensthelinktagandtellssearchenginesthatalinktosomethingelseis
