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1、March19,2013TheMarket-DrivenSupplyChainARevolutionaryModelforSalesandOperationsPlanningintheNewOn-DemandEconomyRobertP.BurrowsIII©2012RobertP.BurrowsIIIAdaptedbypermissionofAMACOM,adivisionofAmericanManagementAssociationISBN:978-0-8144-3163-4KeyConcepts•Salesandoperationsplanning(S&OP)must•StrongS&O
2、Pteamsarefoundedinanalytics,becomemarket-drivenratherthanoperations-cross-functional,capableatproblemsolving,driven.AnS&OPprocessbuiltonmarketsavvycomposedofroleplayers,specificallytasked,deliverscustomervalue,competitiveadvantage,jointlyaccountable,anddisciplinedinapproach.andfreecashflow.•Arate-ba
3、sedplanningprocess(RBP)isthe•Therearesevenguidingprinciplesindesigningkeytobecomingmarket-drivenininventorymarket-savvyS&OP:marketin,segmentlevel,replenishment,procurement,andproduction.managementbyanalytics,organizearoundRBPresultsinbetterutilization,lesstimewastedcustomers,processheavy,peoplelight
4、,rate-based,ontaskslikeexpediting,andlowerrawmaterialsandchangeculture.costs.•Market-savvyS&OPisdevelopedbythreerhythmic•S&OPcanbeexpandedprofitcenterbyprofitprocesssets:integratedbusinessplanning(IBP),centeruntilglobalS&OPisachieved.monthlycollaboration,andrate-basedplanning.•TheCustomerConnectivit
5、yStrategyworksbestIntroductionwithmaturebusinessesinhighlycompetitiveForthelast40years,supply-drivensalesandoper-industriesandiscomposedofthreeelements:ationsplanning(S&OP)hasbeenaconsistentsegment,valuetothecustomer,andbuildingtrustmanagementprocessforthemanufacturingandattheseniormanagementlevel.B
6、usinessBookSummaries®March19,2013•Copyright©2013EBSCOPublishingInc.•AllRightsReservedTheMarket-DrivenSupplyChainRobertP.BurrowsIIIdistributionofconsumerandindustrialproducts.3.Rate-basedplanningHowever,intoday’scustomer-centricworld,demandSeeingAnewfromaMarket-SavvyPerspectivenowdominatesproductvari
7、ationandcomplexityandhassparkedextremeservicedemands.Inthisclimate,Companiesthatprevailinthemarketplaceunder-supply-drivenS&OPhasresultedinhigherinvento-standcustomers,demand,andcompetitors.Tocreateri