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1、Howtodesignalogo?Teamfourth:dancingContent1.Logo’sconception2.TheprinciplesofLogodesign3.Theprocessoflogodesign4.Theproblemsofattention5.Casestudywhat’slogo?Logoisaprinteddesignorsymbolthatacompanyorinstitutionusestohighlightitsproductsorservicesanddistinguishitsproductsorservicesfromothers’.Princ
2、iplesoflogodesignfunction(功用性)Identification（识别性）Significance（显著性）Diversity（多样性）Artistry（艺术性）Accuracy（准确性）Theprocessoflogodesignresearchandanalysis(市场调研与分析)elementsminingandimprovement(要素挖掘与提升)designanddevelopment(设计与开发)logoamendment(标志修正)TheproblemsofattentionGraspthecharacteristicsandstresstheim
3、portance.2.Thelogoshouldbeidenticalwiththeobject,andavoidcontradictory.3.Youshouldconsidertheconsumerpsychology.4.Thelogoshouldbesuccinctandhasamoral.NIKENIKENikeisafamiliarAmericanbrand.Itslogoisasmallhook,modellingconcise,asurgentasthelightning,giveusthefeelingofspeedandexplosive.Nikeusuallycall
4、edit“SwooshLogo”,describingtherunningspeedasflying.Themarkislikesoundtrackandabstractionofsneakers.nikeThelogoisalsothefirstletteroftheword"victory",forthecommongestureaspeoplesayvictory,therepresentationofNikeisoneofthebest-knownlogosoftheworld.WecanusuallyseeintheadsthelogoofNikeinsteadofthename
5、.ItslogoimpressesconsumersdeeplyandithasbroughtgreatwealthtoNikebybrandeffect.Nowletusintroduceadomesticenterprisebrand,HuaxiaBankThelogo,withredasthebasiccolor,brushesitselfasaDragonfortheprototype,makingitdelivermoreChinesecharacteristics,andfullydisplaythehuaxiabankculture.Theinternalpartisacre
6、ditcardmodel,whichshowsthemodernmanagement.ofhuaxiabank.HuaxiaBankThelogovisuallyputs"huaxia"and"bank"together,aswellas"culture"and"modernization".Itstrendoftaking-offshowsthatHuaxiabankisbasedonthefive-thousand-yearcultureofChinatorealisetheambitionofbecominganinternationalcommercialBank.Nowadays
7、almostallBanksregardcoinastheirlogo,however,onlyHuaxiabankiscoveredwithadragon,andtheuniquenessofitsbrandhaswonforahugemarketspaceforitself.Youthisourcapital,sowehavepassionandambition,webelievewecansucceed!!!Tha
