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1、企业战略管理小组作业关于沃尔玛公司的SWOT分析小组成员:=======================Wal-Mart'sbusinessbackground:Wal-MartcompanybytheUnitedStatesretaillegendSamWaltoninArkansasin1962setup.Afterfortyyearsofdevelopment,thecompanyhasbecometheworld'slargestprivateemployerandthelargestchain
2、,intheglobal14countriesopenedmorethan7000stores,thetotalnumberofemployeesmorethan2000000people,aweeklyvisitWal-Martcustomerstotaling176000000.Wal-MartenteredChinain1996,inShenzhenopeneditsfirstSupercenterandSam'sclub.TheWal-Martglobalprocurementcenterhea
3、dquarterssetupinShenzhenin2002.Aftertwelveyearsofdevelopment,thecurrentWal-Martinthecountryhasatotalof63cityopened115stores,includingWal-Martshoppingplaza,Sam'sclub,Wal-Martstoreinthreeformats,includingWal-Martshoppingplazain110,Sam'sClub3,acommunityshop
4、2,atthesametimehaveHaoyouduo35%stake.Wal-MarthasinChinacreatedmorethan50000jobs. Asagoodcorporatecitizen,Wal-MartsinceenteringtheChinawillactivelyparticipateincommunityserviceandcharityevents,twelveyearsaccumulativetotaltovariouscharitiesdonatedmorethan
5、$57000000ofgoodsandcapital.Wal-Martattachesgreatimportancetoenvironmentalprotectionandsustainabledevelopment,andenvironmentalprotection360intotheconceptofWal-Mart'sdailyworkofeverylink,whilealsoencouragingpartnersbecometheWal-Martenvironmentalprotection3
6、60partoftheplan,acommoncommitmenttoChina'senvironmentalprotectionandsustainabledevelopment.Elsewhere,theWal-MartinChinaalwaysadheretothecompany'sfinetradition,thatisgoodtofocusoneveryrestaurant,everygoodcustomerservice.Committedtothe"everydaylowprice"top
7、rovidecustomerswithafullrangeofhighqualityproductsandfriendlyservice.Wal-MartopensamarketeverytimeinChina,bothforthelocalintroductionofadvancedtechnologyandinnovativeretailconceptretail.Bypromotingahealthycompetition,wehopetocontinuetoimprovethemanagemen
8、tlevelandservicequality,soastocontributetotheprosperityoflocaleconomy Wal-MartinChinabusinessalwaysadheretothelocalprocurement,throughthepurchaseofhigh-qualityproductsforthelocaltoprovidemoreemploymentopportunities,support